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Say Hello to Next Gen Cult Beauty Buys

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What makes a beauty product attain cult status?  Is it social media buzz, innovative formula, superior performance or out of this world packaging? Actually it's a mix of all the above and while we're happy to add makeup artist approved beauty buys to our kitty, we're always ready to try newbies around the block. Some of these beauty upstarts have quickly reached cult status with real women like you and us. They're sleekly packaged, work like a dream and are easy to use.   So say hello to the next generation of cult beauty buys that are making a name for themselves. Chanel No. 5 move over, there's some competition in town!
4/5
Lit from within is the name of the game, and this iconic skin illuminator does it all; banishes dullness and evens out the skin tone with light capturing crystals and photochromatic pigments. Use to highlight and brighten or mix with foundation to look like the gleaming beauty you were meant to be.
4.5/5
And you thought you'd seen them all. Makeup palettes can come and go, but this new Johnny-come-lately is the talk of the town. Everyone from makeup artistes to the girl-next-door can't stop gushing.  What's not to love? Twelve luxurious, rose gold-infused shades, designed to create unlimited matte or shimmer looks.
5/5
We would have swooned over the range even if the world's most beautiful women hadn't. Custom made matte crimsons made for sultry evenings. Tailor-made for all skin tones and enriched with velvet spheres, Jojoba Oils and pure pigments. Your lips never looked better. 
5/5
The newest kid on the block, the Nykaa Matte collection has the fastest growing cult following ever. Are you in the mood for some Black Cherry Pie, White Chocolate Ganache or will Lavender Panna Cotta do? Tempting, sophisticated shades that dry to a stunning matte finish, it’s time you embraced your chic, daring side and let loose your inner ‘It’ girl.
5/5
Kim K. move over! The strobing superstar is here. Seven, velvety-smooth shades to give you serious levels of illumination. All you need is a little extra natural light and killer cheekbones and chiselled jawlines are yours for ever.
4/5
The breakthrough in makeup application! The world's first edgeless, non-disposable, high-definition cosmetic sponge applicator has a cult following like no other. Impeccable, streak-free application with minimum product waste, how lucky can a girl get?
5/5
Use it once and you'll be hooked for life.  This mild yet highly effective, soap-free and alcohol-free cleanser effectively removes water-based make and maintains your skin's natural pH level. Works like a dream even on sensitive skins, no wonder it's the holy grail of makeup removers.
5/5
This sunscreen puts all the others in the shade! Broad spectrum protection from UVA and UVB rays. No more skin darkening, sun burns and age spots thanks to the exclusive Helioplex technology. Perfect for all skin types.
5/5
Countless are the people who worship at the altar of this hallowed potion! Versatile, nourishing and residue-free, use it to tame flywaways, condition or style strands. Also a complete hair treatment thanks to the whopping amounts of fatty acids, omega-3 oils, vitamins and antioxidants. Get it today (if you haven't already).
4/5
It's like wearing a crown of fresh fruit! Recently launched in India and already a rocking success, the UK branded dry shampoo is just what you need to breathe new life into strands between washes.  Also great for use as a styling aid when you need to boost volume.
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