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St. Ives’ Latest Range Goes With The Glow

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We’ve grown up buffing away to St. Ives. Bathing with their bath and body range meant wandering through an idyllic countryside, dense rainforest or tropical beachfront. Thirty years later, the environment-conscious brand continues to tempt all our senses with their lush ingredients and all-natural rawness. Be it a fuzzy apricot or grainy oatmeal, this brand packs in the whole enchilada. Did we mention how its apricot facial scrub is unparalleled to none with St. Ives winning the No. 1 Scrub Brand accolade worldwide?
Ever so often they launch a new line of personal care products. And we go bonkers stalking up on them all. This time around, we have double the incentive and triple the choices. A fresh, new range of ingredients and bath and body products work overtime to ‘turn up the glow’. That’s spanned across three categories: scrub, wash and lotion. To say hello to smooth, radiant and sweet-smelling skin, get clicking.

SCRUB

Overdo it and you’ve scrubbed off the top layer of your skin. Overlook it and your skin starts to look dreary and flaky. Exfoliation sure can be demanding (and daunting). It’s no surprise that this is the step in our skincare routine we tend to neglect. Unfortunately, we have no way out. Our skin sheds once every 30 days and escaping the weekly scrub will only lead to clogged pores, breakouts, dead cells and accumulated impurities. St. Ives’ latest launch takes it up a notch by also balancing your skin’s pH balance, self-tans, improves texture and reduces wrinkles and dark circles. Take your pick between three invigorating variants for brighter, improved skin.

WASH

Showering all through our childhood days meant doing it with a bar soap. But rumors of it being covered in germs after each use fed our germaphobia. Obviously, our loyalty dwindled. And we entered the world of body washes. Now, sharing our lather doesn’t come with repercussions (or palpitations). In fact, it’s more potent in formula, loaded with aromatic and essential oils, rinses off easier than its former counterpart. And if you go the St. Ives way, you’re in for an all-natural ride – from fuzzy apricots, nourishing oatmeal, delicious pink lemon, refreshing green tea or zesty mandarins. And with their four alternatives, you’re spoilt for choice – from creamy, spritzy to zingy textures. So, buff away the bad stuff, pronto.

LOTION

After spending half your morning trying to ace your skincare’s layering game, focusing on the rest of you does take a backseat. Unless it’s winter. Then we’re readily dousing ourselves in tubs of lotions and potions to smoothen out dry, cracked skin. Not that we’re unfamiliar about moisturizing everyday immediately after showering on damp skin. Try as you may, we’ve rarely seemed to get around it. But this changes with St. Ives’ latest range of lotions. We’re talking slathering on the richness of lush avocado, shea butter, coconut milk, orchids, oatmeal all over your body. These non-greasy, paraben-free lotions instantly absorb into your skin and turn up the glow quotient.
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