From Russian caviar-infused gold particles to the better known gloopy molluscan snail-slime masks, here’s the lowdown on ten of the most famous Korean beauty brands and their star ingredients. Don't know about you, but we’ve started building our stockpile already!
Known world-over for its best-kept secrets from the mystical Island of Jeju, Innisfree tops our chart unanimously. Why? On this natural land, clean nature and healthy beauty coexist in harmony. Pure ingredients based beauty-picks such as the revolutionary Green Tea and Seaweed Extract Range are best-sellers while the game-changer collection boasting of 6-in-1 benefits, Volcanic Clay had us in raptures. Try the Innisfree Super Volcanic Clay Mousse Mask if you haven’t already. The Innisfree The Green Tea Seed Serum is also a personal favoriite
The Face Shop
Synonomous with ‘natural’ beauty this skincare brand adds innovative science techniques to Mother Earth’s mix of ingredients, 600 varities of botanical extracts at last count! The result, avant-garde products such as the The Face Shop Myeonghan Miindo Hwansaenggo Gold Range that couples gold dust and white pearls for a radiant face and The Face Shop Chia Seed Collection for heavenly soft skin. Another sure-shot winner we fell head over heels for were the fruit-based masks! One more plus: the range is completely chemical-free and not tested on animals.
There are very few brands that boast of products specifically designed for sensitive skin and hence this one’s our favorite! With its spot-reduction treatments and dermat tested, cruelty-free range it’s quickly gained cult-status in the West. We adore the tried-and-tested Dr. Jart’s Cicapair Tiger Grass Cream that calms sensitive, irritated, inflamed skin and the ground-breaking Dr. Jart’s V7 Toning Light Cream for fairness in an instant! The Dr. Jart’s BB Bounce Balm, spiked with antioxidant rich Pomegranate extracts and Grapeseed Oil, is another winner.
The quirkier the name the better the products we say! Skinfood’s next on our bathroom counter new-addition list. Made from ingredients found lying in your own pantry, this brand has all the basics. From Black sugar for deep exfoliation to a dash of Lettuce and Cucumber to soothe skin, there’s no concern you can’t fix. Our BFF though is the Skinfood Gold Caviar Collagen Collection made from Russian Caviar, pure gold particles, and collagen extract for a firmer, tighter complexion. Other fave ingredients used in the range include Avocado, Rice, Apple, Tomato and Back Sugar.
Not known to many, this brand uses ‘natural pearl’ extracts from the purest oceans as a base. And when your entire brand boasts of using only pearls, there are no complaints from us at all! We’re absolutely awestruck with the Klavuu Pure Pearlsation Revitalizing Facial Cleansing Foam. A 4-in-1 miracle-worker enriched with Pearl extract, Laminaria Japonica, Spirulina and Squalane, it cleanses, moisturizes, brightens and tightens the face.
Etude is a cosmetic brand that believes makeup should be playful not routine. The products are developed to reflects four basic concepts; high quality, affordability, lovely design and a diverse colour range. The Etude slogan is to promote fun make-up play for girls everywhere! We’re in love with Etude House Precious Mineral BB Cream Blooming Fit, a signature BB cream that gives a glossy finish thanks to mineral pearl ingredients. The 3-in-1 formula whitens, fades wrinkles and sun protects.
This luxury Korean beauty brand has iconic status across beauty aficionados across Asia. The word means ‘snow’ in French, and Laneige pursues water science as its philosophy to help women achieve a radiant, dewy complexion. Positioned as the ‘Moisture Expert’, the brand creates products to ensure your skin maintains its optimal moisture levels and stays protected against dryness, stress and pollution. The Laniege Water Bank Eye Gel, a cooling eye gel that instantly addresses tired looking eyes with a surge of weightless moisture is a favorite as is the exotic Laneige Multiberry Yogurt Peeling Gel, a gentle yet effective exfoliator for a smoother, softer complexion.
Another high end K-Beauty brand, Sulwahsoo blends time-honored Korean herbal wisdom and modern technology for skin care that transcends the effects of time. The brand combines rare and indigenous natural herbal ingredients to create cutting edge potions to restore your skin’s youth and vitality. We love the NEW Concentrated Ginseng Renewing Cream EX Light and fresh, lightweight Perect Cushion.
TonyMoly’s products are as brilliant as they’re adorable. With innovative ingredients, cutting-edge technologies and THE most perfect packaging, this is serious skin care (and make up!) that doesn’t take itself too seriously. So whether you’re after a flawless complexion or want to zap dark circles, this is the brand for you. We especially like TonyMoly Egg Pore Tightening Cooling Pack and TonyMoly Panda's Dream So Cool Eye Stick.
This natural cosmetic brand’s offerings revolve around the “fresh and "natural” premise. The store's taglines; “from earth” and “a sense of the beginning” extends this hazy image of unadulterated nature that will leave your skin soft and cool as a fresh green leaf. We love Nature Republic Real Nature Mask Sheet 10pcs Original Korean Mask Sheet, a set of Olive, Orange, Chamomile, Rose, Avocado, Shea Butter, Aloe Vera, Green Tea, Tomato, Acai Berry, Royal jelly, Bamboo, Cucumber and Tea Tree Masks. The Nature Republic Bee Venom Mist Essence is also a great product to try.
And, that's a wrap guys! Your super-simple crash course on the best of K-Beauty!