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The most reviewed makeup in 2016

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Want to know to know which beauty staples have stood the test of time? From mascara and primer to lipstick and concealer, we've rounded up the top ten makeup buys at Nykaa that have had beauty devotees in rapture all year. If you don't already own them, get them today!
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373 reviews and counting…
Now lusciously curly lashes are yours thanks to the exclusive, water-proof, curl lock formula that promises a lengthy expressive fringe for up to 18 hours. The specially designed anti-clump brush delivers perfect strokes every time without clumping or clotting. Just what you need on a hot date night.
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306 reviews and counting…
Neither lipstick nor lip gloss, the NYX Soft Matte Lip Cream is a one of its kind lipstick that goes on silky smooth and sets to a matte finish. Sweetly scented and delightfully creamy, this light-as-air formula goes on like a breeze and lasts all day. Find your match today!
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271 reviews and counting…
The GenWhite formula gives you an even toned, lighter complexion from the very first application. Infused with Vitamins B3 and E this BB+ Cream evens out skin tone, hides blemishes and minimizes pores. Here's a makeup buy with skin benefits. Who needs primer anymore?
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260 reviews and counting…
With crease-resistant, opaque coverage in a creamy, lightweight texture, no wonder this concealer is so popular. The long wear formula camouflages under-eye circles, redness and skin imperfections. It evens out skin tone and minimizes fine lines to give you customizable coverage. Suitable for all skin types.
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229 reviews and counting…
The no-nonsense ruling Czarina of eyeliners! Water-resistant formula meets deep intense color for an instant dash of glamor and beauty. The smooth brush is a breeze even for newbies. Just one stroke for an even swish of drama.
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205 reviews and counting….
The sculpt craze refuses to die! A vibrant matte collection for a high-definition, chiselled matte finish in 20 dramatic shades. Nourishes lips and keeps them moisturized all day. So now whether you're at work or play, there's no reason not to play up your pout.
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212 reviews and counting…
Just the silky, lightweight cover up you need to instantly smoothen pores, fade fine lines and create an even surface to apply your makeup over. The high concentration of elastomers, silicon and soft powder ensures skin looks mattified, silky and soft as a whisper.
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170 reviews and counting…
So, what will it be? Wicked Wine or Racy Rose? Creamy, long-lasting texture gives you pout-worthy lips in one stroke. The richly pigmented formula effortlessly glides on for a gorgeously soft matte finish. Pucker up and party with our delectable matte lipstick. Muah!
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165 reviews and counting…
Black Sesame pudding or Almond Crumble? Scrumptious, runway ready shades that dry to a stunning matte finish, this collection is dedicated for the 'It' girl in you. Rich pigments in shades ranging from chic pastels to daring deep hues. Infused with a UV filter that that resists discoloration.
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41 reviews and counting...
Salvation is here! Why? Because finally Shimmer and Mattes meet in a series of exciting Limited Edition Palettes with 18 shades—12 shimmers and six mattes—that guarantee a super high pay off. Beautiful compact with a large full size mirror. Don't say we didn't warn you.
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