The most-loved beauty label gathered a cult following by revolutionising the way the world shopped for skin care. The Ordinary takes a science-based, clinical approach that focuses on single-ingredient-driven products that help in delivering targeted results. Transparency resting at its core, the brand strongly focuses on customers having complete access to product information and potent active ingredients without having to sacrifice their paycheck.
While the brand debuted at a bunch of retailers, including Ulta Beauty, Sephora, and UK-based Lookfantastic, we’re pleased to inform you, our beautiful readers, that the skincare brand is finally available in India—only at Nykaa. From the social media-famous peeling solution to their cult classic Hyaluronic Acid (that also holds Allure’s The Best Of Beauty Award), we’ve listed the brand’s best-selling products with the most positive user reviews, along with a few editors-favourites. Presenting the most anticipated launch for Nykaa, The Ordinary.
We Asked The Nykaa Army To Share Their Thoughts On The Brand
Vinita Daga, Content Strategist
“The Ordinary is a great way for someone to start their skincare journey because they’re dermatologist-approved products that are very affordable and they have special ingredients which is a big win for me because I know I can specifically target particular concerns with particular ingredients. What I love about their products is the clean packaging, it’s very functional. What you see is what you get. I have been waiting for The Ordinary for so long because I want a product that gives me a dermat in a bottle.”
Anubhuti Arya, Content Marketing Executive
“It was around 2019, I really began taking skincare seriously and began my journey. I think The Ordinary was such a huge brand because it was suddenly introducing the world to the concept of actives! Before that, you couldn’t really understand what you were using and why you were using it. It got me so interested in skincare as a general habit. I realised that I have extremely dry skin and the label’s hyaluronic serum worked wonders for me. At the time I was living in Europe and this was easily available. After moving back I tried other hydrators, but nothing works the way The Ordinary does. That’s why I am super excited about it. My first purchase will be the Hyaluronic Acid serum, and the next one will be the AHA and BHA solution which is a great exfoliant.”
Hesha Shah, Senior Marketing Communication Executive
“I think the two most important ingredients that I use and that truly make a difference are hyaluronic acid and niacinamide. I was using The Ordinary solely for both of these ingredients when I was in the USA. When I got back to India, I never had another chance to get them. I found replacements here that weren't as great in terms of the quality of the ingredients or even the texture of the serums that would seep right in. But now that it’s launching on Nykaa, these two serums are always going to be included in both my day and night routine.”
The Best Of The Ordinary
Known for gently resurfacing the skin and melting away impurities and dead cells, glycolic acid’s smaller molecular size makes it effective yet gentle in nature. It's recommended to be used twice a week but make sure to follow it up with sunscreen for better results.
It’s a gentle cleanser made with squalene that efficiently dissolves all your makeup, dirt, and impurities whilst also moisturising your skin. The USP of this product is the way the balmy texture dissolves and instantly transforms into a clear, oil-like consistency, specifically designed for sensitive skin.
This cult-favourite product is known to prove the theory that deeply hydrated skin is equivalent to a natural glow. To make hyaluronic acid (a great hydrator) even more potent, The Ordinary consciously formulated this serum with several molecular weights of HA that can seep into different layers of your skin.
If you decide to read up about this serum, the most common review you’re likely to stumble upon is that this one works miracles for your skin. Over time, it can soften fine lines and blemishes. Both niacinamide and zinc help maintain a healthy microbiome by curbing sebum production.
The ‘Natural Moisturising Factors’ are a blend of 11 amino acids, fatty acids, ceramides, lipids, hyaluronic acids and more. that aid in protecting your outer skin to give you a rich boost of hydration.
One of the most coveted products used by Nykaa-ites, this caffeine-based under-eye serum is specifically designed to depuff your under-eye and tackle shadows. P.S. It's water-based and lightweight, so you can add on your moisturiser and sunscreen.
One of their most popular offerings, the peeling solution is your fastest (and most affordable) ticket to a quick vampire facial at home. This deep red liquid is a hardworking exfoliant that helps clear congestion, dead skin cells, and hyperpigmentation for a brighter, healthier complexion.
