To briefly put it, Clean beauty basically encompasses products that consciously avoid hot button ingredients that are potentially harmful to human health. Products categorized under this bracket are safe, plant-based, free of toxins, cruelty-free —strongly sidetracking it’s widely commercialized contemporaries specifically in 2021. This robust sector has gained popularity with a tight list of brands creating formulas to support a cleaner approach to beauty with a critical mass of customers flocking behind them. With that said, I reached out to our data team to help me with the fastest selling products aka bestsellers on Nykaa that are also categorized under clean beauty. If you’re curious, scroll down.
1. Minimalist 10% Vitamin C Face Serum for Brighter Glowing Skin with Pure Ethyl Ascorbic Acid
Committed to bring transparency to beauty, the Minimalist is a brand with a vision. A vision to create clean beauty formulas that are free from well-researched toxins that promise to not sensitize your skin. This glow-boosting serum is packed with the goodness of Vitamin C that brightens and tones sun spots, dull skin and dark spots. Also, it does not easily lose efficacy till the last drop, unlike other Vitamin C serums in the market.
2. Mamaearths Onion Hair Oil for Hair Regrowth & Hair Fall Control
Widely known as a plastic positive line, Mamaearth’s messaging speaks volumes about the brand’s intention to create a safe and healthy world for moms-to-be and babies. Now, considering how their onion hair oil has picked up in the past year, I couldn’t possibly not add this leading formula to the list. Rich in antioxidants and sulfur, this breakthrough oil boosts hair growth, adds shine and protects your scalp from harmful pollutants.
3. MCaffeine Naked & Raw Coffee Body Scrub
By now, everyone’s got a tub of this raw coffee body scrub in their bathroom cabinets. If you don’t, well let’s just say you’re seriously missing out. Officially declared as India’s first caffeinated personal care brand, MCaffiene gained momentum with their star product winning hearts across the nation born from pure arabica coffee and cold pressed coconut oil. This scrub is 100% organic and polishes your skin beautifully and regulates blood flow to improve collagen production for tight, youthful skin.
4. Herbal Essences Argan Oil Shampoo For Frizz
Verified by experts at the Royal Botanic Gardens, every product released by Herbal Essences is rooted in plant-science and powered by nature. This argan oil shampoo is one of their fastest selling products this year with customers returning to the site for more. Fortified with vitamins and rich essential fats, this vegan shampoo is specifically designed to treat extremely dry hair. So, if you have stubborn, frizzy hair, this shampoo will do you (and your hair) justice.
5. Plum Green Tea Renewed Clarity Night Gel
Are you tired of waking up every morning with cranky, greasy skin? If you are, get your hands on this award-winning night gel to sort this problem. This refreshing, lightweight gel is souped with plant nutrients and rich argan oil to give you balanced hydration without the greasiness. Marrying product expertise and science with a strong love for nature, you could check out other formulas by Plum if you’re looking to switch to a cleaner approach for your beauty regimen.