What are you in the mood for?


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I recently asked myself this question – what are the key things I need in my cosmetic products? Quality ingredients, a stamp of approval from dermats, the cruelty-free rabbit on the bottle etc.. But also, I want products that empower me with their brand personality, their boldness, their celebration of inclusive & creative beauty! However, getting all of these under one brand ain’t that easy, especially in India.

Not anymore though, because the much loved beauty brand e.l.f. is now in India!

E.l.f. Cosmetics is all about their fundamentals: Eyes. Lips. Face. And we are loving their fabulous, zero-guilt, 100% vegan products that embrace the culture of owning beauty products without any compromise. Best part: you get all of this without breaking your bank.

We’ve added to cart our favourite products. What’s going to be yours?

1. Day To Night Lipstick Duo

Have you ever felt that one sole lipstick can never do the trick? Well, here is the power of two shades, merged with the goodness of shea butter and vitamins A, C and E! Switch from being the morning sunshine to the evening party queen in seconds with this perfect product. Psst… we’re madly in love with their ‘Red Hot Reds’. Two’s better than one, right?

2. Bite Sized Eyeshadow

The magic of transforming your eyes has been packed in this mini palette with 4 lively shades. With a mix of matte and shimmer, your desired looks await. Cute and tiny, this fits right into your purse making it your true companion for touch-ups and quick makeovers. We’re torn between choosing our favourite – vivid and poppy ‘Carnival Candy’ or spicy ‘Pumpkin Pie’?

3. Poreless Putty Primer

We’ve found the next best thing to flawless, poreless skin – the Poreless Putty Primer Universal Sheer. Why do you need this? Oh, I can go on forever. It’s infused with plant-derived squalene oil that hydrates our skin, it grips our makeup in place for the whole day and its velvety texture smoothens any and all imperfections. Need we say more?

4. HD Highlighting Powder

Natural light, flash or warm studio lights – none do justice to your skin’s natural radiance. But this magic powder might help. Its designed to highlight and reflect light for that perfect picture of you and your glowing skin. Don’t want makeup? Slide this vegan product on your bare cheekbones and flaunt your ‘no makeup’ look with a sheen.

5. Monochromatic Multi Stick

In love with monochrome looks? This Multi Stick is your saviour. Try this for your eyeshadow, lipstick and blush that gives you an even and long-lasting look. Its cream-to-powder finish is all you need to pack in your purse, without the hassle of carrying several products! Added bonus: it costs you just Rs. 600. We’re buying all three shades, what about you?

6. Flawless Satin Foundation

Before I even start talking about the benefits of this master foundation, you NEED to know that this suits all skin types. So, sensitive skinned peeps and those with oily skin troubles can finally stop searching for a good foundation. It has a semi-matte finish, which I personally love, and is completely oil-free. And there are 12 shades for you to pick from!

7. Precision Liquid Eyeliner

The much coveted winged and bold eyes are never so easy to re-create. Our pick: This gorgeous black eyeliner which features a long-lasting hold and smooth application. But the genius behind this product is its tapered brush that is just perfect to master the thick bold stroke or a fine this one. P.S. it’s extremely hard to find a good vegan eyeliner in India, so hold onto this product.

8. Length & Volume Mascara Waterproof

Fuller, longer lashes anyone? This waterproof mascara promises clump-free, long-lasting volume to your lashes. Its brush has been designed specifically to give you an edge-to-edge and root-to-tip application in one quick swipe. It dries off in seconds and doesn’t smudge! Let your lashes do the talking with this purse-friendly bottle of ultra-black perfection.

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