You’ve heard it before and you don’t want to hear it now, but grandma-knows-best. All the advancements in science, exposure to K-beauty, revolutionary international labels haven’t been enough to prove her wrong. Mostly because all her mantras are based on Ayurveda – the ancient Indian holistic healing tradition. Incepted 5,000 years ago and we still haven’t tapped into its full potential.
Ironically, the West seems more enchanted by its magic than we have ever been. Although there is a silver lining: aplenty homegrown Indian Ayurvedic brands that tie in the archaic with the avant-garde. Time to get the goods on the leading names in India shackling the herbal beauty bazaar.
True to its name, this brand solely banks on the rare herbs from the foothills of Himalayas. The brand discovered Rauwolfia Serpentina
in 1930, was hailed as the world's first anti-hypertensive drug. Decades later, it now put pharmaceutical-grade in ayurvedic therapies and products using modern tools of science. Today, this humble, homegrown label is present in 90 countries around the world.
A label that embraces nature in its purest form, now spans across skincare, hair care and makeup. You could be an infant or an old-timer, and this leading brand will have a spot in your vanity. Baring the country’s sacred flower as its emblem, Lotus Herbals sure is pressing all the right buttons.
This success story makes India proud. 18 years ago, one Indian girl’s vision (Vinita Jain) to fuse sacred Ayurvedic therapies with Swiss biotechnology, turned into a masterstroke. With a clientele expanding Demi Moore, Kate Moss, Prince Charles, and other royal families; she’s also made the term ‘botanical extracts’ her own aside from her trademark packaging. We placed our bets on her a long time ago.
Think bath salts, aromatherapy, blended oils, potpourri, or handcrafted soaps and they all spell (and smell) luxury. Way before global giants spoilt us, Soulflower put the premium to our personal care needs. Ironically, this 100% vegan, handmade beauty turns tables by ensuring international exposure.
This label gives you patriotic feels. It celebrates the ethnic. And has put our rural villages on the forefront. Walk into any store and its native multi colors elevates the mood. So, when they jumped on the beauty bandwagon, their products helm the same ideology: authenticity, indigeneity and modesty.
Baba Ramdev televised his yoga sessions that was nothing short of a Live national broadcast. Overnight superstardom led him to endorse Patanjali and 10-years later is a 2,500-crore beauty giant. It raises eyebrows and entices equally. Even the French Luxury label LVMH wants a slice of this beauty. And this is just the beginning…
Based on spiritual leader Papaji’s (H.W.L Poonja) teachings, this wellness brand isn’t all Mother Nature and adaptogens. It’s also aims to ‘establish a sustainable business model to support the livelihood of thousands of impoverished farmers in India by providing training and education, enabling self-sufficiency and skills that could be passed on to future generations.’ And it’s making headways with its Tulsi infusions, health supplements and wellness teas.