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Unleash the Power Within With Urban Decay’s Coveted Bestsellers, Available Exclusively on Nykaa

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Unleash the Power Within With Urban Decay’s Coveted Bestsellers, Available Exclusively on Nykaa

Are you bold and brave, are you fun and fabulous, are you recalcitrant and rebellious – or are you all? Dearest reader, Urban Decay calls upon you to be your own kind of beautiful with their phenomenal range of products that have exclusively dropped on Nykaa. The avant-garde cosmetics line, renowned for its cruelty-free, high-pigment makeup, has forayed into the Indian market, compelling you to embrace your personality with all its quirks and eccentricities.

Furthering a ‘break the rules’ ethos, Nykaa onboarded content creators Nagma Mirajkar, Jason Arland, and Tarini Shah, who exemplify the chief tenets of Urban Decay: Bold, rebellious, and fun. Swatching and swiping hero products from the brand, click to cop their glam looks using UD’s bestselling offerings.

Be Bold and Beautiful Like Nagma Mirajkar

Products in Frame

Nagma

Get your creative juices flowing with a single swipe of the Urban Decay 24/7 Inks Liquid Liner – ergonomically designed with a patented, precision grip and an ultra-sharp tip to deliver a water and smudge-resistant stroke. Available in six flattering hues and priced at INR 3,000, the vegan formula glides on effortlessly to help achieve striking eye makeup looks that’ll make heads turn. Shake the eyeliner to saturate the felt tip, owing to its ‘flow-through’ technology.

Nagma

Meet this highly-pigmented, long-lasting formulation that won’t budge for up to 16 hours. Delivering instant colour payoff and an unmistakable high-shine finish, the Urban Decay Vice Lip Bond hugs the contours of your lips and is smudge-proof, transfer-resistant, and doesn’t flake, crack, bleed, or feather. Available in seven shades and priced at INR 2,900, this formula is lightweight and non-sticky – perfect all season long. Shake and swipe to wear and get rid of with an oil-based makeup remover.

Nagma

Be Raw and Rebellious Like Jason Arland

Products in Frame

Nagma

Grab the Urban Decay Naked 3 Palette while you still have the chance! Priced at INR 5,500 and featuring 12 superior quality, pigmented, showstopper shades, this bestselling offering guarantees 12-hour staying power and houses a striking mix of metallics, shimmer hues, and neutral shades with a matte finish. If you’re scrounging for a more compact, travel (and budget) friendly variant, reach for the mini version that boasts six ultra-blendable shades. Create an understated glam look or an edgy smokey eye with the vegan and cruelty-free, double-ended eyeshadow brush that comes with the palette.

Nagma

Lock your look in place for up to 16 hours with the Urban Decay All Nighter Long-Lasting Makeup Setting Spray, which is waterproof, smudge-proof, and transfer-resistant. The formulation relies on a temperature control technology that ensures no makeup meltdowns and no need for touchups. Available in an original and vitamin C variant and priced at INR 3,200, all it needs is a good shake 8-10 inches away from your face. Spritz the formula following an ‘X’ and ‘T’ formation two to four times.

Nagma

Be Fun and Fabulous Like Tarini Shah

Products in Frame

Nagma

Been on the hunt for a wonder formulation that conceals camouflages with just a few strokes? We’ve got you covered – quite literally. Enter: The Urban Decay Stay Naked Quickie Concealer. Available in 17 shades for all complexions, it lends full-day coverage while ensuring optimal hydration, owing to the presence of vitamin E. Mimicking a natural matte, second-skin-like finish, the buildable, full-coverage formula covers up acne spots, dark circles, and pigmentation, also doubling up as a foundation. The waterproof concealer comes built-in with a vegan, washable, buffing concealer brush for seamless blending and is priced at INR 3,600. Use the dual-ended, doe-foot applicator for absolute precision.

Nagma

Slay away with the Urban Decay 24/7 Moondust Sparkly Eyeshadow packed with microfine eye glitter. A vegan and cruelty-free offering that lasts for up to 16 hours, it's not too subtle, not too jarring, but just right. Priced at INR 2,500 and available in five remarkable shades, a swipe of this high-performance formulation along the lids is enough to make a bold statement.

Nagma

Topping the #1 Eye Pencil List in the United States of America – with one sold every 20 seconds – you can’t cry off the Urban Decay Glide-On Eye Pencil. The creamy-textured, smudge-proof, and long-lasting formula is available in 25 spirited shades, doubling up as a multi-use pencil for your eyes. From acing a smokey eye look by blending a classic black hue on the lids to swiping a funky blue along your lash line, this one’s a beauty bag must-have, humbly priced at INR 2,300.

Nagma

Urban Decay is far more than just a makeup brand – challenging the conventional norms of beauty, the cosmetics line has quickly become a pioneer in the industry, given its commitment to cruelty-free formulations and dedication to compassion and creativity. Boasting unorthodox offerings that compel you to champion the best version of yourself, discover your personality type with UD’s bestselling products, available exclusively on Nykaa.

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