You’ve probably heard of the ‘Farm-to-Fork’ movement, fresh produce, free of preservatives and full of nature’s goodness, filling you with energy and good health. Now how about taking that further to ‘Farm-to-Face’ beauty, touted to be one of the biggest trends in skincare this year. Choc-full of home-grown organic ingredients, Farm-to-Face products are infused with super-fresh, natural extracts for the healthiest, glowiest skin of your life. Think of it as soul food for your skin.
Wondering what is organic beauty and what are vegan beauty products?
Clean, vegan, cruelty-free and organic beauty are all huge trends today with consumers paying more attention to the origin and sustainability of their beauty products. This has spun off a slew of brands that operate on very simple principles; very fresh, GMO-free ingredients grown in small batches near labs (so they don’t spoil during transportation) without the use of pesticides, ingredients that are cold pressed or extracted to preserve all the nutrients of the plants, flowers and fruits, and–most importantly—carefully monitored production lines that use the entire plant from the seed to the serum making it rich in vitamins, minerals and antioxidants. Farm-to-Face beauty literally means, products harvested and delivered to your skin without the use of harmful chemicals or long-journeys in between.
This is not to say that Farm-to Face beauty is all organic, because the way they it’s grown and harvested doesn’t always grant them this certification. However, this new wave of skin and haircare is a perfect example of the confluence of nature and science, since all products are tested, and their results certified by lab tests. So, no tall claims that don’t stand up in the light of day. No wonder the trend is catching on. Consumers today no longer want to know just what effect a formula will have on their skin, but also exactly where the ingredients come from, their quality, and how they’ve been treated in laboratories.
Being able to trace the journey of that bottle of skin cream lying on your bathroom shelf has its own thrill; “Beauty fanatics are savvy today. They are paying more attention to what they eat and drink so it’s no surprise that they want to know what’s in the products they use every day,” says Ambica Chavan, a dermo-cosmetic beautician who specializes in bespoke facials using Farm-to-Face formulas. “My clients know that what they put on their faces and in their bodies affects them in the long term.”