The good news is that we’ve finally started looking beyond the frivolity of makeup and focusing on the bigger picture instead. Don’t get us wrong, our eyes still light up with glee at the sight of a brand-new highlighter in the beauty aisle but now we’re quick to check if an animal is paying the price for our glazed cheekbones.
While names like Serena Williams and Madonna have joined the vegan fam very lately, a beauty brand began this all-important conversation much ahead of its time, in 2014 in fact. When two sisters quit their well-paying jobs in the US and shifted their focus to the need for ethical beauty, Iba Cosmetics was born. India’s first and widest range of halal and vegan beauty products, only the purest and most potent natural ingredients go into the making of all Iba products. Imagine a vanity kit completely free of animal-derived ingredients, alcohol, sulphates, and parabens. Ideal, right?
What Is Halal?
While we are aware of what no animal testing implies, most of us are curious about what ‘halal’ means and why we could possibly need it. Let us elaborate. Considered as the ultimate stamp of approval in Islam, Muslims all around the world consider halal as a way of life. Not only is the consumption of pork and alcohol considered forbidden, those abiding by the religion are also expected to ensure that all topical products they use are devoid of non-halal, animal derived ingredients. Certified by Halal India, an independent body recognized by the Government of India, every ingredient used by this responsible brand is approved by Islamic law.
Halal For All
You follow a faith that does not relate to the concept of ‘halal’, we get it. But to think of it, Iba Cosmetics goes way beyond religious boundaries. To be honest, following an ethical, all-inclusive way of life has multiple benefits and zero drawbacks. In a world where more than a 100 million animals die of animal testing each year, opting for PETA certified products is your way to do your bit for the environment. If that’s not motive enough to make a conscious change, think of all the difference that organic ingredients will bring to your regular beauty concerns.
Well, for starters, we’ve handpicked some of the brand’s bestsellers to curate a crackling yet conscious makeup look. We’re talking on-point makeup that won’t send you on a guilt trip.