What it is : A long-lasting, do-it-all eye shadow that's a stroke of genius-just swipe and go. This budge-proof formula stays put for 8 hours.
Who it's for : Women who want to get gorgeous eyes in one simple step.
Why it's different : Glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes. Comes in subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading (and it's completely waterproof).