Colgate Visible White gives you 1 shade whiter teeth within a week. The unique formula is infused with Advanced Whitening Accelerators which gently exfoliate stains and polish teeth surface for a dazzling white smile. The whitening toothpaste also contains anti-cavity properties, protects enamel and helps remove plaque for whiter teeth. The soothing minty flavor helps freshen breath. Colgate is the No. 1 toothpaste brand recommended by dentists.