#DontHideItPeriod is about turning boring sanitary pad packaging into one that is inspiring, confident and sparks a conversation. The pads are packaged in a canvas bag featuring bright red and orange polka dots. The bag contains 1O regular sanitary pads each with a unique message that make periods inspiring, confident and a part of everyday conversation.
100% proceeds of the sales to go towards The Better India and Aakar Innovations towards setting up a factory in Ajmer to manufacture and distribute bio degradable pads.
For more information on the campaign visit donthideitperiod.com.
Nykaa is proud to support this initiative led by NH1 design. For more information visit donthideitperiod.com.