Elf has my heart, they never disappoint me. The shade is 10/10, the application-glides like butter.

The shade Effortless is actually an effortless rosy, pink shade, which is smooth, comfortable and suits all skin tones. So happy to have it.

The Elf lipstick share ‘Own it’ is a full on bold red, texture is creamy matte, and the color payoff is very good. It has a very subtle smell which I like, and the packaging ...Read More

The color is vibrant and beautiful, very comfortable on lips, slightly transfer proof (if you eat or drink something) but still stays for quite long time (up to 5 hours).

Very beautifull nude pink colour for everyday use..very smooth to apply..but not long lasting and not transfer proof..need to reapply after eating..this shade is for fair skin tone..

The shade is yum, a must try and for a good price.

I'm very happy ☺️

Beautiful shade for Indian skin tones. This is my second purchase. The quality and texture are soft and smooth.

Highly pigmented and goes well with fair skin-tone, it’s pretty and I loved it. Quick tip: after applying the lipstick on, pout kiss on a dry tissue to make it absolutely m...Read More

It is a Beautiful peachy nude shade. Perfect for fair to medium skin tones. It is super comfortable on lips and doesn't feel dry onto the lips.

I'm absolutely in love with this shade! It offers excellent color payoff and doesn't dry out my lips. While it's not entirely smudge or transfer proof, it still has a beautif...Read More

It’s not a mauve or a pink, it’s the perfect shade of berry, looks great on Indian skin tones, can be layered up as per one’s preference, but it’s the perfect festive colour.

Very pretty shade. It's a great choice for both everyday wear and special occasions. 🫶

Color family is Same as makeup revolution rum raisin, but difference is that elf one is mauvy nd MR is peachy ..both are excellent for medium skin people 👌..nd formula of MR...Read More

The color payoff is insane. Extremely comfortable formula. Pinky nude shade.

Beautiful shade for Indian skin tones. This is my first purchase from this brand, and I love the quality and soft, smooth texture!

A beautiful creamy mauve brown shade that stays long … it looks more mauve in pics and otherwise more on the brown side on my pigmented lips.. the packaging is sturdy and the...Read More

Worth the hype but again it’s not for very dark skin

Nice

Nice