Giorgio Armani is not a brand, it is a signature. But who is Mr. Armani? For those who know him personally, Giorgio Armani is an open minded person, extremely demanding and perfectionist. Master of effortless elegance, Giorgio Armani makes the link between art and life: elegance with aesthetics yet extraordinarily comfortable. " Freedom comes from elegance, there is no elegance without comfort and well-being.” GIORGIO ARMANI