I would say it is highly pigmented. Cons though: 1. The want/spoolie/brush is quite big like an eyelash mascara which isn’t very convenient. It takes time and effort to not create a mess applying this because of it. 2. Takes time to dry. Not as quick drying as other eyebrow mascaras. All in all.. this isn’t for everyone. It’ll probably take time to get used to using it with precision.