I have been using this serum only since the last few days. The first time I applied it, my skin got a little itchy here and there, and I started regretting my decision of buying this serum. However, the itch became milder on second application, and my skin is becoming more and more tolerant to whatever it is that is causing the itch (could be one or more of the various honeys they have used). Even though the texture is quite light and the serum sinks into my skin pretty quickly, the stickiness of the honey remains for hours! I use a non-honey moisturizer from a different brand to combat this problem. Not a day time serum for the typical Indian summer in my opinion. That said, it is a great serum for my combination to very dry skin, as it makes my mature looking and feel more dense, smooth and hydrated. All in all, a good product.