Its a very beautiful muted orange colour .Feels great on the lips ,it does have shine but if blotted with a tissue paper it gives that natural tint on lips.Staying power is not great. It won't survive oily food and its not transfer proof either,but reapplication is very easy .Its really good for those people who don't like glossy or matte lipstick .This lip mousse is something in between plus its very hydrating and doesn't dry out your lips.