I bought this as I was looking for a good purple/violet pencil. Lottie London AM to PM is a cruelty free and paraben free brand so its a good choice and great that Nykaa stocks it. This is an excellent colour, not too dark and yet gives a good subtle look to the eyes. Lasts very long too, for me, nearly 12 hours and doesnt smudge as well.
Got the shade velvet, simply love it. Long-lasting, very pigmented and highly recommend it.
I thought it would be deep purpulish maroon color. But it is actually a proper purple color. But it looks good on eyes.