What it is : The perfect prep for eye makeup-Bobbi's non-drying, non-greasy Eye Base helps keep any powder eye shadow crease-free and color true.

Who it's for : Anyone who wants even, smooth lids and longer-lasting eye shadow.

Why it's different : Available in a range of skin tone correct shades, Long-Wear Eye Base neutralizes and diminishes redness and skin discoloration while extending the wear of any eye shadow by 8 hours.