In 1994, M.A.C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS.