Omg this is the most perfect heavenly mauve leaning towards purple that I have ever come across. Purple being my fav lip colour I have a whole Stash but this one goes to the top. Highly pigmented, glides on effortlessly with no tugging or drying as it’s a matte finish I can’t wait for I am Pretty to launch as it’ll be the perfect nude for our skin tone So stoked picked it up on a whim and now the addictions begins....muhahah