During the COVID-19 global pandemic, we joined hands with PM Cares Fund to help relieve the suffering of millions of Indians whose health and economic security is under threat. We encouraged our customers to donate towards the fund's efforts to enhance research, strengthen disaster management, provide essentials to medical staff and build capacities for quick emergency responses. We matched the amount donated by our customers to play our part in helping those affected by the outbreak.
The Prime Minister's Citizen Assistance and Relief in Emergency Situation (PM Cares Fund) was created on 28th March, 2020 as an effort to secure donations to fight the COVID-19 pandemic in India. Its key objectives included facilitating better relief towards affected citizens, providing essentials to doctors, nurses and patients to combat the threat and alleviate suffering caused by it.
Breast cancer is the second most common cancer detected in rural India. However, due to lack of awareness and adequate screening programs, many cases are only detected in an advanced stage. The SPARSH Rural Hopsital's outreach program conducts cancer awareness sessions across 48 villages in Maharashtra. During Breast Cancer Awareness month, we asked our customers to join our fight against the disease, matching every contribution we received for the cause. Because together, we are tougher than cancer.
SPARSH Rural Hospital's cancer diagnostic and referral facilities conduct outreach programmes and early detection cancer awareness sessions across 48 villages in Osmanabad and Latur districts in Maharashtra. The diagnosed women are then connected to different government schemes which further assist them in their treatment at the Nargis Dutt Memorial Cancer Hospital.
Unprecedented heavy rainfall caused flooding in many parts of the country, claiming hundreds of lives. Lakhs of people lost their homes and were forced to live in emergency relief camps. We wanted to help raise funds to give these flood displaced people a chance at a new beginning by focusing on immediate relief, food, hygiene kits, shelter and child protection. Customers were encouraged to donate to the cause and we matched their contributions doing our little bit to help those in their darkest hour.
Benefactory is on a mission to change the way the world responds to urgent crises. Their Act Now widget enables any online company to become a platform to collect donations for trusted charities. Doing so channels a collective movement wherein multiple online companies and millions of their customers can quickly make an impact when a crisis arises.
P.R.I.D.E. India's Beauty and Wellness Course creates employment opportunities for rural women, specifically girls who drop out of school. We couldn't have found anything more suited to our ethos. So far, 180 women in rural areas have been trained in basic and advance beautician courses. Nykaa supported P.R.I.D.E.'s initiative during the Joy Of Giving Week and donated money towards the Beauty and Wellness Course.
Established in 1982, P.R.I.D.E. India supports health and education initiatives for women and children in rural communities. So far, P.R.I.D.E. India has helped uplift 15 lakh underprivileged people.
The floods in Kerala caused unimaginable havoc; more than 350 people died, and over one million were rendered homeless. With our customers' support, we contributed to the Kerala Chief Minister's Distress Relief Fund to help the disaster afflicted. Customers were encouraged to donate to the cause when they shopped on Nykaa and we matched their contributions; helping our displaced brethren to rebuild their lives.
To mark Mother's Day, Nykaa undertook a CSR activity to raise funds for Sparsh, a neonatal facility being run by P.R.I.D.E. India. We believe that each one of us has the power to change lives, and we were proud to be able to contribute to the phenomenal work P.R.I.D.E India is doing across the country. We donated a percentage of every purchase made on the site towards building this facility for pre term babies in rural Maharashtra. There's no better way to celebrate Mother's Day!
In 1996, P.R.I.D.E. India set up Sparsh Hospital for underprivileged women and children in rural areas. So far, Sparsh has reached out to more than 13,00,000 people in 288 villages.
P.R.I.D.E. India strives to help rural communities sustain themselves. With a child-centric mission aimed at health, education and employment, Pride reaches out to more than 1,75,000 villagers each year.
We believe that women are leaders everywhere we look, from the CEO who runs a Fortune 500 company to the housewife who raises her children. Through this initiative, we encouraged our customers to join us in supporting MSWC to back these very budding leaders. Every purchase made from March 3-8 helped us ensure a brighter future for the women of India.
Established in 1919, MSWC is an NGO that supports underprivileged women and children in Maharashtra. The Council fulfils diverse social and medical needs of marginalized women and children through rescue, rehabilitation, and restoration programs that emphasize on education, vocational training, and cultural activities. It has impacted the lives of over 150,000 individuals.
Nykaa believes that we all have the power to bring hope and succor to the lives of others, especially children battling terminal illness. We were proud to support Make A Wish Foundation make some of these children's wishes come true. We encouraged our customers to partner with us on this journey ensuring that every purchase they made on our site from November 14-16 would help grant magical wishes to seriously ill children.
This organization truly believes in the healing power of a wish come true. Since 1996, Make-A-Wish Foundation® of India has fulfilled the wishes of over 40,000 children. For these children—between 3 and 18 years—painful treatments and endless rounds of hospitals is a way of life, and the fulfilment of a long cherished wish not just gives them joy but has a therapeutic impact, making treatment more effective and helping their recovery.
Nykaa has always been passionate about educating young girls and providing them the opportunity to pursue their dreams. This collaboration with Nanhi Kali enabled us to make a difference to the lives of over 100,000 girls currently being supported by the project. Nykaa's CSR activity on the occasion of Women's Day helped transform the lives of India's little girls who will grow up to be responsible women and play an important role in shaping the future of our country.
Project Nanhi Kali empowers more than 100,000 girls across rural, tribal and urban regions in nine states of India by providing them with high-quality education support and resources. The program includes academic support, material support such as school bags, books, shoes and uniforms, and social support that mobilizes parents and communities to play an active role in the education of their girls. The project was started by Mr. Anand Mahindra in 1996. Since 2015, the program is jointly managed by K.C.Mahindra Education Trust and Naandi Foundation.
Nykaa believes that true progress can come only through providing livelihood solutions to those most in need. We are on a mission to make the dreams of a few women entrepreneurs come true. We invited our customers to be a part of the adventure and share a beautiful smile with the women who need it the most. All we asked our customers to do is write an encouraging message for a chosen woman. With each wish, Nykaa contributed money towards helping her raise funds to start a business. After all, isn't a smile the best beauty product after all?
Initiated in 2010 by three passionate young entrepreneurs with a single vision to change people's concept of giving, Milaap seeks to make 'giving' a personal, transparent and sustainable process. By crowd-sourcing loans for social causes, Milaap enables urban, global citizens to make an impact in a small but accountable way. You can choose a person you want to help, make a returnable contribution for as little as $25 and watch the magic ensue. The end borrowers are the working poor of India in need of a small capital to create a source of livelihood.
Nykaa celebrated Women’s Day with a difference. In its own small way, Nykaa wanted to make a difference to the lives of women who do not have the luxury to shop at Nykaa. We believe that helping women realize their potential and trusting in the power of their dreams is the first step towards helping them to Live, Learn, Earn and Lead. We donated a percentage of sale proceeds during the activity towards CARE India's various women and child-centric initiatives.
For the last 60 years, CARE has initiated several projects in the field of health, education, livelihoods and disaster preparedness and response. The ultimate goal: empowering women and girls from poor and marginalized communities so that they can learn skills and discover avenues for livelihoods. CARE India is part of the CARE International Confederation working in 84 countries for a world where all people live in dignity and security.