It cleans well, but keep you eyes shut, because it stings and burns! Removing one star for that. But, if you are able to use it without getting it into the eyes, it is an amazing product. The brush is soft, made of silicone you'll feel the deep cleaning, it has cooling effect on face, which makes you feel fresh, great herbal fragrance adds to it. Foamy texture is really nice on soft skin of the face, you can also apply with your fingers if you are not feeling like using the brush all the time. My husband liked it too, he has short beard, and it cleanses through it nicely, in fact he likes it better than any "face & beard wash for men."