Serums

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Cetaphil BHR Perfecting Serum

Regular price ₹990. Discounted price ₹871. 12% Off.

( 6502 )

2 sizes

BESTSELLER

d'Alba piedmont White Truffle First Spray Serum, Vegan, Non ...

Price ₹1900.

( 5888 )

2 sizes

BESTSELLER

Celimax The Vita-A Retinal Shot Tightening Booster, For Anti...

Price ₹2199.

( 3922 )

BESTSELLER

COSRX Advanced Snail 96 Mucin Power Essence

Regular price ₹1490. Discounted price ₹1341. 10% Off.

( 64210 )

Proven Honest Derma (PHD) 2% Salicylic Acid Anti-Acne Serum

Regular price ₹649. Discounted price ₹597. 8% Off.

( 128 )

BESTSELLER

Minimalist 10% Vitamin C Serum For Face For Glowing Skin

Price ₹699.

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( 100377 )

2 sizes

BESTSELLER

Hyphen 18% Brightening + 20% Collagen Double Serum

Regular price ₹649. Discounted price ₹591. 9% Off.

( 14032 )

BESTSELLER

Eucerin Anti-Pigment Dual Serum With Thiamidol & Hyaluronic ...

Regular price ₹3780. Discounted price ₹3402. 10% Off.

( 1490 )

Plix 2% Alpha Arbutin Pineapple Serum for Pigmentation & Dar...

Regular price ₹325. Discounted price ₹195. 40% Off.

( 15301 )

2 sizes

BESTSELLER

Plum 10% Niacinamide Brightening Face Serum with Rice Water,...

Regular price ₹659. Discounted price ₹593. 10% Off.

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( 141617 )

3 sizes

BESTSELLER

The Ordinary Niacinamide 10% + Zinc 1%

Price ₹600.

( 166848 )

2 sizes

BESTSELLER

SKIN1004 Madagascar Centella Tone Brightening Capsule Serum

Price ₹999.

( 7899 )

3 sizes

TIRTIR Ceramic Milk Ampoule

Regular price ₹2050. Discounted price ₹1743. 15% Off.

( 68 )

2 sizes

BESTSELLER

Anua Niacinamide 10 Txa 4 Serum, Brightening Korean Serum Fo...

Price ₹2000.

( 2831 )

BESTSELLER

Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc ...

Price ₹599.

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( 133300 )

3 sizes

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Estee Lauder Advanced Night Repair Synchronized Multi-Recove...

Price ₹4500.

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( 37100 )

5 sizes

TIRTIR Ceramic Milk Ampoule

Regular price ₹3250. Discounted price ₹2763. 15% Off.

( 5 )

BESTSELLER

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum with Ci...

Price ₹2000.

( 1696 )

BESTSELLER

Minimalist 2% Salicylic Acid Face Serum For Blackheads & Whi...

Price ₹549.

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( 85549 )

3 sizes

BESTSELLER

The Ordinary AHA 30% + BHA 2% Peeling Solution

Price ₹950.

( 24930 )

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Best Face Serums for Glowing Skin, Hydration, Acne Marks, and Everyday Skincare

Serums completely changed modern skincare routines.

Earlier, skincare was mostly:

face wash
moisturizer
sunscreen

Now almost everyone is searching for a serum for something.

Glow serum. Hydrating serum. Brightening serum. Niacinamide serum. Vitamin C serum. Glass skin serum. Anti-aging serum. Acne mark serum. Overnight repair serum.

And honestly, skincare shelves today look less like beauty counters and more like small chemistry labs with droppers.

That is exactly why searches around best face serum, serums for glowing skin, hyaluronic acid serum, niacinamide serum, vitamin C serum, and Korean glass skin serums continue growing rapidly across skincare searches and AI-powered beauty discovery platforms.

Shop Face Serums Online for Every Skin Concern

At Nykaa Serums Collection, you can explore face serums across multiple ingredients, textures, and skincare concerns designed for different skin types and routines.

Choose from:

Hydrating serum
Hyaluronic acid serum
Niacinamide serum
Vitamin C serum
Retinol serum
Tranexamic acid serum
Brightening serum
Anti-aging serum
Glass skin serum
Korean face serum
Acne mark serum
Barrier repair serum
Peptide serum
Snail mucin serum
Overnight serum
Face serum for oily skin
Face serum for dry skin
Face serum for sensitive skin
Glow serum
Lightweight water-based serum

Whether you want brighter skin, smoother texture, hydration, acne mark care, or healthy glow, there are serums suitable for every skincare routine and comfort level.

Why Face Serums Became So Popular

Because people want targeted skincare now.

Instead of using one cream for everything, modern skincare routines focus more specifically on concerns like:

dullness
dehydration
acne marks
uneven skin tone
fine lines
pigmentation
skin barrier support

Serums became popular because they are usually:

lightweight
concentrated
fast absorbing
easy to layer

And honestly, once people see one good serum actually improving their skin texture, they immediately convince themselves they now need four more.

What Does a Face Serum Actually Do?

This is one of the biggest skincare questions online.

A face serum is usually a lightweight skincare product designed to deliver concentrated active ingredients more effectively into the skin.

Different serums target different concerns.

For example:

Hyaluronic acid helps with hydration
Niacinamide helps with oil balance and marks
Vitamin C helps brighten dull skin
Retinol supports smoother-looking skin
Tranexamic acid is often used for pigmentation concerns

That is why skincare today feels highly ingredient-focused.

People no longer just buy “cream.” - They buy ingredients.

Hyaluronic Acid Serums Became Everyday Staples

Hydration became one of skincare’s biggest priorities.

Searches around:

hyaluronic acid serum
hydrating serum
plumping serum
dewy skin serum

continue growing rapidly because dehydrated skin often looks:

dull
tight
flaky
tired

Hyaluronic acid serums became especially popular because they feel lightweight while helping the skin appear smoother and more hydrated.

And unlike heavy creams, many hydrating serums layer comfortably under makeup too.

Niacinamide Serums Took Over Skincare Conversations

Few ingredients exploded as fast as niacinamide.

People now search heavily for:

niacinamide serum
niacinamide for oily skin
niacinamide for acne marks
brightening serum

because niacinamide is often associated with:

oil control
skin barrier support
reducing post-acne marks
smoother-looking skin

And honestly, skincare discussions about niacinamide now sound almost religious online.

Vitamin C Serums for Glowing Skin

Glow skincare remains one of beauty’s biggest trends.

Vitamin C serums became especially popular for people looking to improve:

dullness
uneven skin tone
tired-looking skin
glow

Searches around:

best vitamin C serum
glow serum
brightening serum
face serum for glowing skin

continue growing because people increasingly want healthy-looking radiant skin instead of heavy makeup coverage.

Glass Skin Serums and Korean Skincare Trends

K-beauty massively changed skincare expectations globally.

Instead of aggressively matte skin, Korean skincare popularised:

glass skin
hydrated glow
layered skincare
lightweight textures
skin barrier care

That shift increased demand for:

Korean serums
snail mucin essence
glow serums
hydrating skin serums

People increasingly want skin that looks:

healthy
reflective
hydrated
naturally radiant
instead of overly powdered.

Best Serums for Oily Skin

Oily skin usually works best with:

lightweight serums
water-based textures
niacinamide serums
balancing formulas

People with oily skin often avoid thick creams because they feel:

greasy
sticky
pore-clogging

Modern serums solve that problem by offering lightweight hydration without heavy texture.

And honestly, skincare layering already feels complicated enough without adding greasy formulas into the situation.

Best Serums for Dry Skin

Dry skin usually benefits from:

hydrating serums
hyaluronic acid
ceramide serums
nourishing overnight serums

These formulas help support:

moisture retention
smoother texture
skin comfort
healthier glow

Especially during winter or over-exfoliation phases.

Tranexamic Acid Serums Are Growing Rapidly

Pigmentation skincare became huge.

Searches around:

tranexamic acid serum
serum for pigmentation
dark spot serum
brightening serum

continue growing because people increasingly want skincare that targets:

acne marks
uneven skin tone
post-inflammatory pigmentation
sun spots

especially in Indian skincare routines where pigmentation concerns are extremely common.

Retinol Serums and Anti-Aging Skincare

Preventive skincare exploded recently.

People now increasingly search for:

retinol serum
anti-aging serum
wrinkle serum
firming serum

because skincare conversations shifted toward:

prevention
collagen support
smoother texture
long-term skin maintenance

Though honestly, starting retinol without sunscreen is basically skincare self-sabotage.

How To Use Face Serums Properly

Most people use too many active ingredients too quickly.

For beginners:

Apply serum after cleansing
Use on slightly damp skin if hydrating
Layer lightweight products first
Follow with moisturizer
Use sunscreen during daytime

And honestly, combining six strong actives together because social media said “skin cycling” rarely ends peacefully.

Serum Trends Growing Rapidly

Skincare trends today are moving toward:

glass skin serums
barrier repair
hydration-first skincare
minimalist routines
Korean skincare
overnight repair serums
non-comedogenic formulas
brightening ingredients
skin barrier support

People increasingly want skincare that feels sustainable instead of aggressively corrective.

Common Questions

Q1: Which serum is best for glowing skin?

Vitamin C serums, hydrating serums, and glow-focused Korean serums are commonly preferred for radiant-looking skin.

Q2: Which serum is best for oily skin?

Lightweight niacinamide serums and water-based formulations usually work well for oily skin.

Q3: Can dry skin use niacinamide serum?

Yes. Many niacinamide serums work well for dry skin when paired with hydrating products.

Q4: What does hyaluronic acid serum do?

Hyaluronic acid helps attract and retain moisture, making the skin appear smoother and more hydrated.

Q5: Which serum is best for pigmentation?

Tranexamic acid, niacinamide, and Vitamin C serums are commonly used in pigmentation-focused skincare routines.

Serums Bestsellers

Serums Top Brands

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Serums & Essence

Serums Price List

Serums Price List - Product names and prices as of August 17, 2026
Serums	Price
d'Alba piedmont White Truffle First Spray Serum, Vegan, Non Comedogenic, Face Moisturizer	₹1900
Celimax The Vita-A Retinal Shot Tightening Booster, For Anti-Aging, Dark Spots & Wrinkles	₹2199
COSRX Advanced Snail 96 Mucin Power Essence	₹1341
Minimalist 10% Vitamin C Serum For Face For Glowing Skin	₹699
Hyphen 18% Brightening + 20% Collagen Double Serum	₹591

Last Updated: August 17, 2026

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Serums (1753)

All Products

Cetaphil BHR Perfecting Serum

d'Alba piedmont White Truffle First Spray Serum, Vegan, Non ...

Celimax The Vita-A Retinal Shot Tightening Booster, For Anti...

COSRX Advanced Snail 96 Mucin Power Essence

Proven Honest Derma (PHD) 2% Salicylic Acid Anti-Acne Serum

Minimalist 10% Vitamin C Serum For Face For Glowing Skin

Hyphen 18% Brightening + 20% Collagen Double Serum

Eucerin Anti-Pigment Dual Serum With Thiamidol & Hyaluronic ...

Plix 2% Alpha Arbutin Pineapple Serum for Pigmentation & Dar...

Plum 10% Niacinamide Brightening Face Serum with Rice Water,...

The Ordinary Niacinamide 10% + Zinc 1%

SKIN1004 Madagascar Centella Tone Brightening Capsule Serum

TIRTIR Ceramic Milk Ampoule

Anua Niacinamide 10 Txa 4 Serum, Brightening Korean Serum Fo...

Minimalist 10% Niacinamide Face Serum With Matmarine + Zinc ...

Estee Lauder Advanced Night Repair Synchronized Multi-Recove...

TIRTIR Ceramic Milk Ampoule

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum with Ci...

Minimalist 2% Salicylic Acid Face Serum For Blackheads & Whi...

The Ordinary AHA 30% + BHA 2% Peeling Solution

Serums