Vaadi Herbals 24 Carat Gold Massage Cream(50gm)

(Skin) Aging is a natural process and cannot be prevented. However, it is accelerated by a number of factors; and by controlling those factors we can delay the signs of aging. First of all dry skin tends to wrinkle earlier than well-hydrated skin. Collagen is a protein that grants structure to our tissues. Free radicals, which are formed in our body, destroy this collagen. And overlong exposure to UV rays (sun) is one of the factors that increase these free radicals. The same sun exposure is also responsible for age-spots or pigmentation too. Adding to this, a lower cell turnover rate, in aging skin, does not allow this damage to heal. And optimum skin care can well take care of these last two factors.

The most beneficial property of gold is that of being an anti-aging element. It stimulates the growth of new skin cells. Furthermore, it helps maintain the elasticity of the skin; by reducing the breakdown of elastin. It even improves the production of an essential protein of skin tissues, i.e. collagen. Finally, it prevents pigmentation and delays appearance of age-spots; as it slows down the melanin (darkening pigment) secretion. It also detoxifies the skin and is anti-inflammatory in nature. Combined with the fact that it helps in skin cell regeneration, these properties make gold effective against skin problems like eczema, fungal infections, rashes and burns.

Both of these vitamins are powerful anti-oxidants, or in layman's language anti-aging. They stimulate the production of new skin cells, which helps in the fading away of wrinkles and fine lines. They also block free radicals from damaging any more cells. To add to this, they also boost collagen production, which is a necessary skin protein. All in all, they help maintain the elasticity of the skin; prevent formation of any more wrinkles; and keep the skin from sagging. The acidity of Vitamin C further helps in clearing the skin off impurities and dead skin cells. It even unclogs and tightens enlarged pores. Its mild bleaching property, along with Vitamin E's help in lightening dark-spots, acne scars and other blemishes. Both these vitamins also protect the skin from UV rays-induced damage.

Obtained from Santalum album, sandalwood oil works great on dry skin, due to its ability to hydrate skin and keep it supple. For oily skin, it works as an astringent by shrinking open pores and tightening skin; which also helps reduce fine lines. It can be used for sensitive skin too, due to its ability to reduce inflammation and calm irritations on skin. It is also known to lighten dark spots, acne scars, freckles and under eye circles; while preventing formation or appearance of new ones. Its anti septic properties also work to keep existing pimples and boils from getting infected.

The germ (or embryo), in the seed of wheat kernel, is the source of wheat-germ oil. It nourishes and makes the skin glow. This happens as it improves the health of the skin by stimulating blood circulation; thus enhancing supply of nutrients as well. Being a powerful anti-oxidant it also boosts growth of new cells; while delaying wrinkling too. It also known to hydrate the skin; reduce inflammation; soothe burns and rashes; and repair damaged and scarred tissues. Wheat-germ oil owes its beneficial effects to the presence of Vitamins A, E, as well as protein, essential fatty acids and lecithin.

Kokum butter is sourced from the seeds of plant Garcinia indica. It is a rich source of Vitamin E; which is a natural anti-oxidant. Thus, it helps delay aging of the skin; including appearance of wrinkles. Kokum butter is an excellent moisturizer for dry skin. It is a natural emollient, helping skin absorb and retain moisture; thus staying hydrated. It can even soothe dry and irritated skin, and lessen inflammation. Kokum butter is non-comedogenic, i.e. it does not clog pores. Thus, this too is safe for use for oily skin too. It is also effective in controlling sun-caused damage to the skin; including sun-tan, sunburn, sun-spots as well as skin peeling. It even aids in oxygenation of cells, making essential nutrients more readily available to them; and thus aiding in healthy growth of skin tissues.