1) it is transparent, so it means it's more natural than those colored ones you get in the market. 2) it is free from parabens,silicone etc. 3) I originally was allergic to aloe vera containing products but I don't know how this product has not reacted to my sensitive skin at all, infact it reduced the bumps on my face from 1st use itself. Now I know I was actually not allergic to aloe vera but those previous products which probably were too much synthetic, which this isn't. 4) smell is very mild (way lesser compared to Mamaearth aloe vera gel), the smell fades away soon so don't worry. The smell didn't cause any irritation on my skin. 5) while applying for the first time I felt chilling cooling sensation which subsided shortly. I also applied it to my scalp, hair and if acts like a natural serum for my hair, I'm so happy with this product!! Its multi-use. 6) while applying on my neck, I felt a slight burning sensation, very very mild, i was confused because I never have had that while applying products to my neck since my neck skin is not at all sensitive. But that burning sensation subsided in no time. It was observed only on the first use, NOT with the subsequent uses. So I guess it was because my skin wasn't used to aloe vera gel and it was my first time. 7) comparing the price with the quantity, It's amazing. GO FOR IT GUYS. I think I'll replace it with my Vitamin C, hyaluronic acid serum etc. It's so good. 8) it gets absorbed very easily onto CLEANSED face (means after facewash), it instantly brightened my face much more than my vitamin C serum, I don't know how but I'm happy,but obviously vitamin C serum brightens the skin in the long run. Also it's so non-oily after getting absorbed, my face in the morning isn't oily at all (even in the nose and T-zone area)!! 9) Do apply a moisturizer after applying this gel because it isn't that moisturizing. Dry skin beauties apply any cream based moisturizer and oily skin beauties apply any gel based moisturizer. If used during day, apply a good sunscreen. 10) lastly, applying this to my face improved my pimples and small bumps. The pimples were not ripening but after applying it few some times, they started to ripen and healed quickly by contracting thereafter. It clears the skin.