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Our Story

In just two years, Nykaa has emerged the Number One Beauty destination in India with half a million happy customers depending on us not just for their favorite brands but also for advice, updates and expert tips on how to look and feel gorgeous always! With 300 curated, well priced and 100% genuine brands and 15,000 products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. We aim to please, going to the farthest corners of the country to reach you! Today Nykaa ships to more than 900 cities across the country to almost 9,000 zip codes using the services of leading and reliable courier companies.

As the last word in all things beauty Nykaa goes beyond just being the biggest online beauty store. We have an ever growing Expert Portal section with 25 leading makeup stylists, skin, hair, personal care and wellness experts to answer any questions or concerns you may have related to beauty, health, nutrition and personal care. Along with this, a must-read Beauty and Makeup Blog with a cult following, Beauty Book, a Virtual Makeover tool to ‘try’ and share different makeup looks, and a beauty helpline. Nykaa is committed to your every beauty and wellness need. Because after all,

Your Beauty is Our Passion.

The Team is the entrepreneurial dream of Falguni Nayar, the former managing Director Of Kotak Mahindra Capital Company, India’s leading investment bank. Assisting her is a driven team of enthusiastic professionals drawn from myriad fields, all united in their common goal of changing the face of beauty in India. Through exclusive launches, product innovation, sharp communication and appealing design elements, the Nykaa Team aspires to reach new echelons in terms of their vision. The team has grown exponentially and now work out of four offices (at last count). At the heart of Nykaa’s growth are its people, young men and women committed to bringing the magic and delight of beauty to your doorstep.


Changing the way India shops for beauty is no easy task, but our incredible team is up to the challenge. We're always on the look out for superstars to join our young, energetic and highly motivated team.
When we hire, we're looking for 3 primary qualities:
1) Rockstar team players (eCommerce is all about working in teams! Your work directly impacts your colleagues)
2) The desire to own and execute with passion (You will be given awesome projects to drive with minimal hierarchy)
3) Big dreamers (Nothing is impossible in our minds!)
If you feel you meet these qualities, we think you'd make a great fit and we'd love to meet you so get in touch!

Check out openings at Nykaa

Our Values

In a nutshell Nykaa is about celebrating being a woman, a person who plays myriad roles—daughter, sister, friend, professional, wife and mother—with poise, confidence and grace. Derived from the Sanskrit word Nayaka that means actress, we strive to help women excel and shine in every role they choose to play. Just as we admire the genuine worth in every woman, we believe that the Nykaa woman deserves nothing but the best, purest, authentic beauty and wellness products money can buy. Unlike other online players, we NEVER source anything from the ‘grey market’, choosing to only offer products that are 100% authentic, sourced directly from the brands or authorized distributors.

Things you didn’t know about Nykaa

Nykaa’s first sale was on October 24, 2012 on the auspicious occasion of Dussehra

The first two products sold on the site were L’Oreal Paris Color Riche Intense Lipstick (Burning Rose), and Maybelline New York Express Finish Nail Color Rose in Pearly Pink).

Nykaa completed its first round of fund raise in June 2014, raising $ 3.2 million from a consortium of influential Indian investors.


Kajals sold since launch


Lipsticks sold since launch


Customers shopped with us till date


Dear Nykaa Team, I want you to know that I am very pleased with the quality of service you have provided. I appreciate your responsiveness and the way you conduct business. I have recommended your company to others because of my satisfaction with your service. I look forward to doing business with you guys for years to come.

Taniya Khan

Your reply and action has been very prompt, and I appreciate your promptness in addressing customer concerns. Keep up the good work! Regards, Aparna.

Aparna Sinha

Nykaa is so far the best online shopping site I have ever used. Usually the reviews put up look fake when there are just praises.. but this website seriously has a five star class.. from customer care to timely delivery.. everything had a personalized touch to it. Thank You!

Prachi Arya, Bangalore

I was looking for the Maybelline Dream Liquid Mousse Foundation and Pressed Powder. I searched for it in practically all the beauty shops in Bhubaneshwar. But no luck. The people at a local shop asked me to try another brand but I was not willing to take that option. I told my mom if I won't get these products here I would buy it from any international site, even if it meant paying double the price. I was overwhelmed when I saw these products on nykaa. Happy that I now have the products I wanted and that too at no extra cost.Thanks Nykaa.

Shine, Bhubaneswar

Hi Team, I want to Thank your team for the timely delivery of the order and also want to give a High5 for the quality and packaging quality too. I was looking for the Orange Colored Lipstick for so long and my search ended up at your site..

Renu Chhabra,Gurgaon

Like most girls my age I love make up and like to try new stuff. But the problem is that I live in a small town with no access to big brands. Thanks nykaa for bringing the big brands within the reach of people like me. I also appreciate the help I got in selecting the products. I will definitely order more products in the future!

Mittal, Kalikund


From its very inception, has strived to set the benchmark in product quality control so that customers are assured of receiving 100% genuine and fresh products sourced directly from manufacturers or their authorized distributors. Every effort is taken to reinforce’s reputation for product quality and reliability; random sampling to check for—and return—products near expiry, surprise checks at the warehouse to ensure all quality control measures are implemented, and choosing the most reliable courier partners across the country. is committed to the vertical integration of quality control and 100% authenticity of all product offerings to build and retain consumer trust and confidence.
It is a testament to Nykaa’s efforts to ensure authenticity that is the only authorized online retailer of luxury fragrances in India; offering top-of-the-line luxury fragrances from brands such as Calvin Klein, DKNY, Davidoff, Yves Saint Laurent, Giorgio Armani and L’Occitane. In another step to ensure complete quality control, controls the entire value chain, from product sourcing to final sale to ensure that no fake products are sold. Every product sold on the site can be traced back to the brand via sales receipts. The warehouse staff is specially trained to examine all exterior packaging and expiration dates of beauty products on receipt of products and prior to shipping to customers.