From the skinimalism trend to the craze around active ingredients that refuses to die down, we’ve all been obsessed with skincare over the past few years – and for all the right reasons. With state-of-the-art formulations, brands are offering clean, skin-safe products. And if there’s one benefit you should not miss out on, it's hydration. It is crucial for all skin types and ages, whether you need a healthy dose of hydration or help retaining moisture.
While moisturisers help protect the surface, new-age serums, gels, and oils penetrate and treat the skin for that lit-from-within glow. As more and more of these brands gain popularity, we’ve taken it upon ourselves to bring these trendsetters under the spotlight. Scroll on to explore the five best hydrating products and their benefits, and discover how they can be part of your skincare arsenal.
1. BiE
Founded by former Miss India Queenie Singh, BiE is a skincare brand focused on scientific formulations and has received the seal of approval from celebs like Bani J and Gauri Khan. Their Eternal Youth Cream is what anti-ageing dreams are made of! With collagen boosters and 14+ active ingredients, it regenerates cells to reduce fine lines and wrinkles, curbs hyperpigmentation, and instantly brightens the skin.
2. Nat Habit
With formulations inspired by homemade solutions prepared in Indian kitchens, all Nat Habit products are packed with nutrients while being certified by cosmetologists. Try their Aloe Sauf Sun Protect Fresh Malai Lotion that will leave your skin baby-soft. The ultra-hydrating lotion will also clear off body acne and treat keratosis pilaris. It is also packed with raw milk and the goodness of sunflower seeds, olive cream, and more.
3. Indulgeo Essentials
Indulgeo Essentials believes in using natural ingredients to create chemical-free products that pamper the skin. Plus, it is certified by the Ministry of Ayush. Use their Rose Gold Oil for the face, enriched with 24k gold, pumpkin seed oil, rosehip seed oil, vitamin E, and more. It can be used as an everyday face oil as well as a makeup primer – who doesn’t love a multitasker?
4. ClayCo
ClayCo uses natural and traditional Japanese ingredients to create clean skincare that nourishes the skin from within. For an instant boost of hydration and a brightening glow, use their Sake Glass Glow Essence which contains CICA, liquorice, and hyaluronic acid. This face essence, which lends the dual benefits of a toner and serum, is your one-step solution to achieving glass-like skin.
5. The Pink Foundry
Preparing clinically tested, science-backed formulations, The Pink Foundry curates products to help you achieve healthy and radiant skin. If you want to fight hyperpigmentation and fade dark spots, try their face serum which boasts a potent blend of eight active ingredients. It will also help you attain smooth skin and brighten your overall complexion.
Key Takeaway
You can make skincare easy with hydrating products that help you achieve long-lasting radiance and protect the epidermis. Even if you have a solid skincare routine, it’s always great to try new and upcoming brands that are constantly reinventing the wheel. These game-changing brands are also focused on making skincare fun with cutesy, easy-to-use packaging. What are you waiting for? Check out these brands On The Rise now!
