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Brown Is Back! Say Hello to This ’90s Trend

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When we think of the ’90s, there’s plenty we’re thankful we’ve left behind. Bell bottoms, over plucked brows and butterfly clips…But there’s one trend we’re delighted to welcome back. Brown Lipstick. Unabashed or understated, deep, bold or glossy, take your pick.

Here are the trending brown lipstick shades:

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Coffee Colored Pout

First made famous by Friends star Jennifer Anniston, the coffee colored pout is having its moment in the sun again and unlike many comeback trends this one hasn’t strayed too far from the original.

Rich, Chocolate Mocha

Thankfully in its new avatar there’s none of those hideous frosty puckers with mismatched liners. The lipstick trend now is all about luscious, rich chocolate mocha. When it comes to texture, anything goes. Check out Priyanka Chopra who favours a more wearable, glossy finish.
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Nude Browns

At the other end of the texture spectrum, Kylie Jenner prefers to go matte. The shades too are getting versatile. The nude browns have a more Kardashian/Jenner-esque feel, while the richer, warmer shades can almost look gothic.

Semi-Matte Finish

Supermodel Gigi Hadid is looking particularly ’90s here. Copy that semi-matte finish by applying a crispy brown lippie all over your lips. Dab with a tissue and reapply to set.
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Naughty-But-Nice Pucker

Georgina Wilson also got the trend spot on at New York Fashion Week. She paired her lips with light brows, wispy lashes, and kohled, lined eyes.  A sassy brown lipstick is all you need for this naughty-but-nice pucker. 

Browns for Daily Wear

Katie Holmes and Katrina Kaif, meanwhile, are sporting a super wearable, everyday shade of brown that verges more on nude than chocolate. All you need is a some lippie love that gives just that pretty sheen and hint of colour!
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Matte Brown Lips

Finally, YouTube vlogger Kathleen Fuentes shows you one way to wear matte brown lips. Just keep everything else understated. Pair a swish of lush brown with a flawless face, feathered brows and curled lashes. Smoking hot!
If we’ve inspired you to try out brown lips, here are our picks.
SPOT IT. SHOP IT.
Comment below if you’re sold!
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