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New Month, New Launches: Grab These J-Beauty Newbies From The Cross-Border Store

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New launches from cross border store

Since its inception, Nykaa’s Cross-Border Store has been directing persistent efforts to acquire a range of globally coveted offerings for our ever-expanding catalogue. From the vibrant, multi-purpose palettes galore formulated by the Jordanian prodigy, Hindash to the nifty lip essentials that endorse a contemporary set of beauty values, courtesy of (the Seoul- based lifestyle brand) AMUSE — we have successfully catered to a spectrum of makeup enthusiasts. To further broaden our horizon, this month, the Cross-Border Store has introduced some stellar J-beauty concoctions on the platform. Widely popular for its minimalist approach — J-Beauty leverages natural ingredients in result-oriented regimens with innovative technology. So, if you want to switch-up your skincare regimen with an efficacious crop of J-beauty offerings or want to sample some fresh, new makeup snags, this is your calling. Gear up to fill your carts at the one-stop shop for everything J-Beauty! Ahead are the additions to the CBS fam from the land of the rising sun!

aqua gel

Cure Natural Aqua Gel

Oxidative damage due to detrimental UV rays (and pollution) is a pressing concern for the skin all year round, but even more so during the summer. To help circumvent the problem, it's essential to integrate an antioxidant into your skincare regimen. We recommend the Natural Aqua Gel by the coveted Japanese brand-Cure- a water-based formulation that leverages the power of activated hydrogen water. Infused with leaf extracts of aloe, ginkgo and rosemary, this gel serves as a gentle exfoliator and has been deemed fit for all skin types — expels the dead cells from the dermis. Omnipresent in Japanese skincare routines, the wonder offering has been bestowed with multiple accolades and honours — a testament to its efficacy.

best sheet mask

Lululun Pure Sheet Mask Balance - Pink

External factors which vary on a day-to-day basis have an immediate impact on the health of the skin. Case in point: with summer right around the corner, you might sense your skin getting exceptionally greasy on days and, on others, very parched. Which would require you to pivot more often than not — intuitively tweak your skincare regimen, the verdict is entirely dependent on the conspicuous signs your skin might be exhibiting. To eliminate this intermediary step and uncomplicate the art of skincare, you can count on the Lululun Pure Sheet Mask! No short of a miraculous offering, it discerns the concerns of the skin and directs efforts to nip them in the bud. A pack contains 36 sheet masks doused in a brew of lactic acid, cranberry fruit extracts and soy lecithin, which aims to combat fluctuating skin problems.

best finishing powder

CHACOTT Finishing Glow Powder - Light Ochre

This finishing powder from the Chacott blurs the blemishes on your skin and delivers a LIT-from-within glow— the iridescent luminosity, a result of the reflecting pigments in the formula. Moreover, the twinge of pinky-beige administers an even complexion, through and through (talk about a WIN-WIN-WIN). This J-Beauty offering which tackles multiple concerns while blessing you with an enviable radiance, is a must-have for all reasons, all seasons! Whether waltzing into a party on a Saturday night or brunching with your girlies, a hint of this formulation will guarantee you 'THE' flawless base!

best mascara

sopo Color Mascara - Terracotta And Moss Green

All aboard the beauty bandwagon of ‘23— we are flaunting fluttery and colourful lashes at the next house party! That’s right! Hued lashes, the trend has resurfaced this year, and we are here to make the most of it with the sopo mascara. Available in two gorgeous hues- terracotta and moss green, the infallible offering will give you voluminous lashes with just a single coat. Moreover, the concoction is smudge-free, water-resistant and doesn't clump even when sported for a prolonged period. What we love about this J-beauty offering is how it lengthens our lashes without weighing them down!

best eyelash fixer

D-UP Furry Lash - 01 & Eyelashes Fixer Ex

Crafted with 3D processing, which mixes different levels of curls to give the illusion of natural lashes, these ultra-realistic lashes look soft, fluffy and gorgeous! Made with high grade synthetic hair, the imitation lashes can be used for multiple wears and is the perfect offering for Gen-Next makeup lovers. But that’s not all, this set of furry, faux lashes is complete with an eyelash fixer, only the best-selling variety in Japan. A brush-on glue made of medical-use adhesive tape is gentle on the skin, long-lasting and super resilient. So get ready to parade lush lashes this summer that will stay intact for nothing less than 24 hours!

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