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Up Your Beauty Game With The Pantone Color Of The Year

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Pantone Color of the Year

Say hello to Classic Blue; the Pantone Color Of The Year 2020 that gave makeup junkies (and us!) a field day. Now, the sky is the limit. Finally, here is a color we’re familiar with, unlike the predecessors Living Coral, Ultra Violet, Greenery… The pantone blue eyeshadow trend that dates to 1950, has currently reached new heights with Pat McGrath and Huda Kattan’s expertise. Katy Perry has perpetually lived with blue hair all her life. Last year Rihanna broke the internet with her blue lip moment. Selena Gomez’s moody manicures are legendary.

But ask the authority on color and they’d persuade you to not take this color lightly. “The color has to be emblematic of a global mood,” says Laurie Pressman, Vice President of the Pantone Color Institute. 2020 has kickstarted with a lot of unrest and insecurity the world over. She adds, “This blue is not taking you into the mystery of what lies ahead. Instead, it speaks to our need for a stable and dependable foundation. We’re living in a time that requires trust and faith. We’re looking to those we can depend on,” she addresses.

The next time you’re in a blue funk, take solace in the dark, enduring shade of blue that’s suggestive of the ‘sky at dusk’; starting with your beauty game.

Makeup ideas using the pantone color of the year 2020:

Pantone Color of the Year 2020 – Blue Eyeshadow Stick


When it comes to eye makeup, it’s no surprise that the first color we ever dabbled with was blue. By now, we’ve mastered the tinge, texture and trend that works for us, haven’t we? Now that Classic Blue is out to dominate 2020, playing up our eyes will be the obvious move. That by no chance means you limit yourself to the quintessential. So, try the negative space liner instead of tightlining, go for the Pat McGrath-esque monotoned glaze with your eyeshadow, and give your smokey eyes a 3-D effect, pick tiny graphic elements over ombre gradation.

Blue-Eyed Buys: Kay Beauty Metallic Eyeshadow Stick – Navigator, Colorbar I-Glide Eye Pencil - Flirty Turq, 3INA The Shadow Paint – 703, PAC Pressed Pigmented Eyeshadow - 09 Infinity


The colored lash trend had a rocky kickstart. But the insurgence of the pantone blue mascara changed that narrative. It’s not as outré as you’re imagining it to be. Work this in your daily makeup routine by highlighting the roots of your lashes or swiping on one-to-two, barely-there coats of mascara. But for an in-your-face bluntness, a minimum of five thick coats is a prerequisite. Experts amplify the look with a black winged eyeliner, and we second it.

Blue-Eyed Buys: Lakme Eyeconic Curling Mascara - Royal Blue, Deborah Milano Love My Lashes Mascara Volume - 02 Blue, Guerlain Cils d'Enfer Maxi Lash Mascara - 04 Marine

Pantone Color of the Year – Blue Mascara
Pantone Blue Nail Polish


If there’s one headache the pantone color of the year has relieved us of, it’s sorting our manicures for the rest of the year. The cool color of confidence is a universal crowd pleaser. Experimentalists can turn to abstract or geometric nail art patterns, neo-classicists can shake things with a reverse French manicure, brides can get risqué with sparkles and glitter whereas the indecisive can work various shades of blue. Bottom line? Blue is the new neutral.

Blue-Eyed Buys: Nykaa Nail Enamel Polish - Blue Raspberry 62, Elle 18 Nail Pops Nail Polish – 136, Maybelline New York Color Show Nail Lacquer - Ladies Night


If you thought the blue lips fad is passé, you’re in for a rethink. It’s going to be back with a vengeance. What may be outdated is how you wear it. Bid adieu to the two-toned ombre trend as well as the bold-bright pout. Instead, opt for a smudged stain or a glittery gloss. This time around, you basically want to tone down on the shock value without compromising on its impact.

Blue-Eyed Buys: Wet n Wild MegaLast Liquid Catsuit Matte Lipstick - Darkness Falls, Nicka K Vivid Matte Lipstick – Indigo, L.A. Girl Glitter Magic Shimmer Shifting Lip Color - Starry Night

Pantone Makeup – Blue Matte Lipstick
Pantone Color – Blue Streaks


In case you can’t get enough of the color du jour, make like Katy Perry and go for permanent hair dyes to flaunt it all year round. Fortunately, classic blue is a works-on-all-skin-tones shade. Hard to believe? Take baby steps with temporary hair sprays or hair extensions. In fact, if you’re usually fickle with your hair styles, this also seems like the perfect alternative. And we haven’t forgotten you, classicists! You too can show your support with a simple headgear. Easy peasy.

Blue-Eyed Buys: Bblunt One Night Stand Temporary Hair Colour - Blue Velvet, Streak Street Clip-On Straight Hair Extension - Midnight Blue, Crazy Color Semi Permanent Hair Color Cream - Sky Blue No. 59, ShopElla Blair In Navy Blue Scuba Hairband

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