The Nykaa Story
India’s largest omnichannel beauty destination
Since our launch, we have not only redefined the art of e-retailing beauty and personal care in India, but also have been instrumental in fostering the growth of a previously relatively nascent ecosystem. From bringing you domestic brands, international brands, luxury and prestige brands, premium brands, niche and cult brands and expert advice and videos, coupled with our understanding of the needs and preferences of the consumers,to more than 72 Luxe and On-Trend and Kiosk Stores, an ever growing online community for beauty buffs, and a Beauty Helpline, we go out of our way to give you only the very best. With 2400+, 100% authentic brands Nykaa offers a well curated comprehensive selection of makeup, skincare, haircare, bath and body, fragrance, grooming appliances, personal care, and health and wellness categories.
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NYKAA features in the prestigious annual TIME100 Most Influential Companies List 2022
Ten years after being founded by entrepreneur Falguni Nayar with the goal of inspiring Indian women, Nykaa has evolved into one of India’s largest cosmetics and lifestyle brands.
Read MoreOur Vision
Bring inspiration and joy to people, everywhere, everyday.
Our Mission
To create a world where our consumers have access to a finely curated, authentic assortment of products and services that delight and elevate the human spirit.
Our Values
A Day In The Life Of Nykaa
Our Leadership Team
Are You Keen To Join Our Team?
We’ve tried to transform the way India shops for beauty and that hasn’t been easy. Luckily for us, we have an incredible team that loves a challenge. Our team is constantly growing and evolving and we’re always on the look-out for young, energetic, highly-motivated superheroes to come aboard.
Rockstar team players
eCommerce is all about working in teams
Passionate executors
Drive awesome projects with minimal hierarchy
Big dreamers
Because nothing is impossible in our minds
If you feel you’ve got what it takes, get in touch at
[email protected]
Careers
To Apply, mail us your resume at
[email protected]
Authenticity
We have developed systems and processes to ensure that the products sold on our platform are authentic, and build trust among our consumers and brands. For our beauty and personal care offering, our business is predominantly inventory led. This approach ensures sourcing directly from brands or their authorized distributors in India. It allows us to guarantee authenticity of products bought by our consumers, an important consideration for consumers of such products. We also conduct quality checks at our warehouses periodically on our beauty and personal care products. For our fashion offering, we operate a managed marketplace and ensure that the sellers we onboard are authorized resellers only. We have also developed systems to monitor and address consumer complaints towards our ongoing commitment to authenticity.
Know More
What Our Customers Are Saying About Us
Press
Recent Articles
ECONOMIC TIMES BANGALORE
Nykaa Eyes a Rs. 85 crore Touch-up with this Year's Pink Friday Sale
Beauty retailer saw order volume grow 5x, while the average sale value was up 46% on first day alone.
BUSINESS STANDARD
Now, buy Nykaa's beauty products
while watching its make-up videos
The 'watch and buy' feature allows customers to add products to bag in real time, eliminating the need to
search for the products after the video is over
THE ECONOMICS TIMES
You Need to Believe in the Business to Stay Ahead of Curve
Typically when you launch a business concept or service, you have to see how many customers adopt it first. Early adopters are always enthusiastic, so you get a certain amount of early adopters very quickly.
The New Indian Express
Nykaa opens in namma Chennai
The newly opened Nykaa store in the city is every makeup junkie's candy shop. And it's a candy party now that Nykaa has opened up in the city at Palladium and their first partnership store with Lifestyle at VR Mall, Jawaharlal Nehru Road.
FORTUNE INDIA
Adding gloss to the beauty business
Adding gloss to the beauty business
Nykaa, a specialised online beauty retailer, is set to become a unicorn in a couple of years on the back of its rapid expansion plans and the segment's growth potential.
The Economic Times Mumbai
When beauty meets business
Radhika Sharma, a media consultant, doesn’t recall the last time she
picked up her favourite shade of lipstick from a retail store. For
Sharma, the start at stores are open overbearing, and the experience
of buying beauty products open leads to disappointment.
The Hindu Business Line
Beauty retailer Nykaa to ramp up offline distribution to its pricate-labele business
Cosmetics and beauty retailer Nykaa.com is betting big on its private-label business, and will focus on ramping up the distribution of the Nykaa label in the offline retail space.
Business Standard_Mumbai
Women should be proud of their
beauty, says Janhvi Kapoor
Jahnvi Kapoor says today every woman should be proud of her
beauty and not feel unapologetic about it.
Newsnation.in
Jahnvi Kapoor believes every woman should feel proud of her beauty
Actor Jahnvi Kapoor strongly believes in the beauty of women and says every woman
has a beautiful journey and should feel proud of her beauty and not feel unapologetic
about it.
Business Standard_Mumbai
Nykaa allows viewers to buy while watching tutorial videos
Beauty retailer Nykaa has introduced a feature in its videos called 'watch and buy'. The feature streams Facebook Live on the firm's app and on social media platforms and facilitates quick add-to-cart or add-to-wishlist in real time.
Fund Raising
DNA Mumbai
Lighthouse buys stake of TVS Shriram in Nykaa
Mumbai: Lighthouse India Fund III has bought out stake held by TVS Shriram Growth Fund in Nykaa by investing Rs 113 crore. TVS Shriram was part of the Series B and Series C fund-raise by the Indian beauty retailer backed in 2015 and 2016.
The Hindu Business Line
Nykaa raises Rs. 165 cr to expand retail footprint
Nykaa has raised Rs.165 crore in a Series D round from existing investors. The beauty retailer will use the proceeds to expand its retail footprint.
The Financial Express Mumbai
Nykaa hopes to turn profitable in 2018 - 2019
Beauty retail company Nykaa that sells cosmetic products both online and offline expects to turn profitable in FY 19, Falguni Nayar, founder and CEO told FE.
The Times Of India Mumbai
TPG Growth in talks to invest $40m in Nykaa
Bengaluru: TPG Growth is in talks to invest Rs.30-40 million in beauty retailer Nykaa for a minority stake through primarily a purchase of shares from shareholders, said three sources familiar with the development.
The Economic Times Mumbai
TPG Cap may Invest Rs.214 cr in Nykaa
New Delhi: Bulge-bracket private equity firm TPG Capital is close to investing $30 million (Rs.213.50 crore) in online beauty and skincare retailer Nykaa, accroding to people aware of the development.
Mint Mumbai
UK-govt run CDC pledges $25mn for Lighthouse fund
Consumer-focused, mid-market private equity (PE) firm Lighthouse Wednesday said it has received a commitment of $25 million for its third fund from CDC Group plc, a development finance institution owned by the UK government.
Mint Mumbai
Cosmetics retailer Nykaa in talks to raise Rs.75 cr in deal valuing firm at Rs.3000 cr
Nykaa, a leading player in the online Indian beauty and cosmetics space, is in talks to raise Rs75 crore in a new round of funding that could see the company being valued at almost Rs3000 crore, two people aware of the development said.
Mint Mumbai
Nykaa in early talks with SoftBank to raise up to $200 mn
Nykaa, the online retailer of fashion and beauty products, is in early talks with Japan's SoftBank to raise $150-200 million, according to two people aware of the development.
New Launches
Elle India
Elevate your festive look with Nykaa’s
new nail paint collection
So you’ve got the perfect outfits in place for this festive season, and gone all out with
accessories too. But don't forget to pay special attention to your nails, for they always
accentuate your look. Add a bit of shimmer with Nykaa’s new range of nail
enamels. Every nail paint in the Black to Gold collection has been reinvented and
offers a diierent efect and texture. Mix and match the glitter shades to up your nail
art game.
The Hans India
Retail therapy - One for Hyderabad
India's beauty retailer, Nykaa.com celebrates the spirit of contemporary Indian women, with its latest launch, Matte To Last Liquid Lipsticks from Nykaa Beauty, their in-house collection of beauty products.
Mail Today
A floral summer
The ideal perfume for hot, summer days is one that lasts long and is fresh in its fragrance. Online beauty platform Nykaa has launched two new fragrances for the season called 'Moi', and they work well for those looking for a daily wear eau de parfum.
Indian Express
Nykaa
Matte to Last lipsticks
celebrate Indian cities and
women
This edition is a range of reds, pinks, and nudes, varying in intensity and colour with
each shade has a swatch above every slot.
The Financial Chronicle
Soap story handcrafted
Focussing on ramping up its natural range, beauty brand platform Nykaa has forayed into hand-crafted luxury soaps.
Vogue
Nykaa now has their own perfumes,
and they’re perfect for summer
If you think about the things on your vanity that you use
every day, chances are a perfume would definitely make it
to the top three. Fragrances are intensely personal;
The Sunday Guardian
Glam up with Nykaa's highlighter and blush
Go glitter this season with Nykaa's newest launch - Highlighter and Blush Duos. They are a sure fire way to get that coveted glow just in time for the party season.
Elle India
Boss Babe: Blogger-turned-business moghul Huda Kattan has a ready fix for your most burning beauty woes
It takes about five seconds of scrolling through Huda Kattan's Instagram feed (@hudabeauty) to realise the extent of her appeal. When she dry shaves her facial hair, so does the rest of the world.
The Sunday Standard
Huda Beauty at Nykaa Luxe
So here's one less reason to visit Dubai, you make-up mavens. Huda Kattan, the 34-year old blogging superstar and Hollywood-trained makeup artist, is now selling her signature products (false eyelashes, matte liquid lipsticks and highlighters) at the Nykaa Luxe stores that have popped up across the city.
Republic TV
Nykaa All Set To
Exclusively Launch
Huda Beauty In India
Leading beauty retailer Nykaa is all set to introduce the namesake
brand, Huda Beauty exclusively in India on January 19.
Indiaretailing.com
Nykaa Luxe flagship store opens at the Chanakya
The Nykaa Luxe store is spread over 2,500 sq.ft. and offers a unique set of luxe brands across makeup,
skincare and fragrances, including M.A.C Cosmetics (https://www.indiaretailing.com/tag/m-a-ccosmetics/),
Estée Lauder, Bobbi Brown (https://www.indiaretailing.com/tag/bobbi-brown/), Clinique,
Christian Dior (https://www.indiaretailing.com/tag/christian-dior/), Guerlain, Givenchy
Jossbox.com
Huda Beauty Is Finally Coming To India!
It’s finally happening – Huda Beauty is officially launching in India with
Nykaa.com! Waiting until your next holiday or asking your best friend’s sister’s
colleague to hook you up is now a thing of the past because they’re launching
with the entire collection – eyeshadow palettes! Highlighter palettes!
Starnews.com
Nykaa.com Brings The Best
of Beauty to Chennai with
the Signature ‘The Beauty
Bar” Event
Chennai, January, 2019: India’s leading beauty retailer
Nykaa.com visited Chennai with the first signature
‘Nykaa Beauty Bar’ event of 2019, allowing customers a
KnockSence
‘Nykaa On Trend’ arrives in Jaipur, check the store
asap!
With the newest addition, Nykaa now has a total of 11 On Trend stores and nine Nykaa
Luxe stores across India.
Regional Press
Dainik Navjyoti
Nykaa ka 'Matte To Last'
Saundarya prasadhan fashion brand Nykaa ne apna naya liquid lipstick 'Matte To Last' ka launch kiya hai. Das khoobsurat liquid lipsticks ka yeh collection Bharat se prerit aur Italy mein nirmit hai.
Encounter
Nykaa ne launch kiya naya 'Matte To Last' collection
Saundarya prasadhan ki duniya mein jaana pehchaana naam Nykaa ne prempurna bhav se rache apne naye 'Matte To Last' ki launching ke saath aadhunik Bhartiya mahilaon ki bhavnaon ka utsav manaate hue unhe shukriya kaha hai.
Pioneer
Nykaa ne launch kiya naya 'Matte To Last'
Saundarya prasadhan ki duniya mein jaana pehchaana naam Nykaa ne prempurna bhav se rache apne naye 'Matte To Last' ki launching ke saath aadhunik Bhartiya mahilaon ki bhavnaon ka utsav manaate hue unhe shukriya kaha hai.
Femina Beauty Awards
Sara Ali Khan Glamour with Deepika Padukone and Ranveer singh fun at the Nykaa Femina Beauty awards 2019
Sara Ali Khan jo in dino B-Town ki aankhon ka noor bani hai, iss samaroh mein kuch iss andaaz mein dikhi. Kedarnath aur Simba ki heroine Sara iss mauke par behad glamorous avatar mein nazar aayi.
NFBA
The Economic Times
Awards galore
Eminent personalities from different fields attended the Nykaa Femina Beauty Awards 2018 held in Mumbai. Dressed in their finest were Aishwarya Rai Bachchan, Aditi Rao Hydari, Pooja Hegde, Disha Pattani, Surveen Chawla, Malaika Arora Khan, Kiara Advani and Masaba Gupta, to name a few.
FEMINA AWARDS
Beauty Hall Of Fame
For the fourth year in a row, the Nykaa.com Femina Beauty Awards brought glamour together for an unforgettable evening. These are the highlights from the event that celebrated beauty.
Hauterfly
Who Wore What at the Nykaa Femina Beauty Awards 2019! |
As a girl, I have a list of priorities, these are simple and defined. Stay stylish and stay
updated. That includes being in the know about everything that’s trending, especially
every award show, function or red carpet event. It is the millennial woman’s fashion
equivalent of Netflix and chill, especially since we get to glue our eyes on Instagram and
speculate what everyone wore and imagine how it would look on us. You do that too,
right?
Bombay Times
Nykaa Femina Beauty Awards 2019: TV celebs step out in the most
glamorous outfits
The prestigious Nykaa Femina Beauty Awards 2019 saw the presence of several
celebrities from the entertainment and glamour industry. Many TV celebs joined in to
celebrate the best in the business. They stepped out in style for the gala event. Take a
look at their super fashionable outing...
The Indian Express
Nykaa Femina Beauty Awards 2019: From Deepika
Padukone to Sara Ali Khan – who wore what
Nykaa Femina Beauty Awards 2019: From the newly married Deepika Padukone and Ranveer
Singh to Sara Ali Khan, Tabu, Taapsee Pannu, and Twinkle Khanna, here's a look at who wore
what.
Femina.in
Highlights from the Nykaa.com Femina Beauty Awards 2019
The Nykaa.com Femina Beauty Awards 2019 started off on a magnanimous note at Taj
Lands End, Bandra. Here are the highlights.
News World India
Femina Beauty Awards 2019: Check Out The Com
List Of The Winners
The Nykaa Femina Beauty Awards was held on Wednesday night and turned out to
studded event. All the Bollywood celebrities grace the prestigious red carpets donni
outfits, giving their fans a glimpse of their favourite star.
Femina Beauty Awards
Bollywood Winners of the Nykaa Femina Beauty Awards
2019
FEBRUARY 22 : Bollywood is always a happening world of its own. On the
Nykaa Femina Beauty Awards 2019 that was held on 20th February, the
entire Bollywood glam world turned up in their best forms. Most of the
Bollywood celebrities like Sara Ali Khan, Zarina Khan, Vedhika Kumar and
Taapsee Pannu showed off their fashion statements on the red carpet.
Fimfare.com
All winners of the Nykaa.com Femina Beauty Awards 2019
Touted to be one of the most fashionable and glamorous nights of the year, the Nykaa.com
(http://nykaa.com/) Femina Beauty Awards 2019 saw the best of all. The big night took place at
Taj Lands End, Mumbai and saw popular bloggers, film celebrities and more gracing the red
carpet. Right from Sara Ali Khan, Ranveer Singh – Deepika Padukone to Tabu, Vicky Kaushal,
Raveena Tandon among others took the beautiful award home. Setting the mood right with her
effortless charm was host Monica Dogra who entertained everyone present last night.
Afternoon D&C Mumbai
Call Of Beauty
The fifth edition of the Nykaa Femina Beauty Awards turned out to be a star-studded affair. The crème de la crème were all there at Taj Lands End as they joined Falguni Nayar and Tanya Chaitanya to mark the celebration of the beauty industry and add to the glamour quotient of the awards night.
Nykaa Man
THE ECONOMIC TIMES
Nykaa Joins Party In Men's Grooming
Mumbai: Online beauty retailer Nykaa has launched an ecommerce platform exclusively for men called Nykaa Man as it looks to get a sizable play into the $1.4 billion men's grooming market in India.
INC 42 Staff
Nykaa Man To Contribute About 2% To Nykaa’s Overall Revenue
Online beauty and wellness marketplace Nykaa has added a new section for men called
Nykaa Man. The company expects its new section to contribute about 2% to the
company’s overall revenues. It further expects the revenues from the men’s section to
grow to about 10% of the company’s overall revenues in a couple of years.
FASHION NETWORK
Nykaa looks to tap men’s grooming
segment with ‘Nykaa Man’
Online beauty retailer Nykaa has looking to tap the billion dollar men’s grooming
market in India with its exclusive portal for men called Nykaa Man.
BW DISRUPT
Nykaa Launches Exclusive Men’s Portal NykaaMan.com
The market for male grooming in India is estimated to be worth more than
Rs 5000 crores with male customers spending more time and money on
personal grooming.
GQ India
Best grooming products to buy from this new ecommerce
website for men
Best grooming products to buy from this new ecommerce
website for men
Nykaa Fashion
VOGUE INDIA
What you need to pick up
from the Nykaa Design
Studio pop-up
If you’ve decided that 2019 is the year that you
would transform your personal style, this weekend
would be a good time to start on the goal. Nykaa
Fashion, headed by Adwaita Nayar, will be hosting its
first-ever offline shopping experience at The Vintage
Garden in Bandra, Mumbai.
Nykaa Network
Indiaretailing.com
Nykaa launches Nykaa Network, India’s
Nykaa (https://www.indiaretailing.com/tag/nykaa/), India’s leading beauty retailer has set another
milestone with the launch of Nykaa (https://www.indiaretailing.com/tag/nykaa/) Network, India’s first
interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty
related questions, give and seek advice, discover trends and join beauty-centric conversations on topics
of their interest.
Pitchconnect.com
INDIAN BEAUTY RETAILER NYKAA.COM LAUNCHES FIRST TELEVISION
CAMPAIGN
India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reection of today’s Indian
woman and the changing landscape she thrives in. The lm ‘Haseen Tu, Haseen Din’, is a celebration of the beauty in condence
and success achieved by Indian women in different walks of life – from being at the centre of high stake tables to multitasking
motherhood and a high-profile career, from leading science and innovation to manoeuvring the skies, and winning on the eld.
Pitchconnect.com
ENCOURAGING REAL CONVERSATIONS – NYKAA NETWORK
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores. It has recently launched the Nykaa Network, an interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty related questions, give and seek advice, discover trends and join beauty-centric conversations on topics of their interest.
Indiaretailing
Nykaa launches Nykaa Network, India’s
Nykaa (https://www.indiaretailing.com/tag/nykaa/), India’s leading beauty retailer has set another
milestone with the launch of Nykaa (https://www.indiaretailing.com/tag/nykaa/) Network, India’s first
interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty
related questions, give and seek advice, discover trends and join beauty-centric conversations on topics
of their interest.
Retail News India
Content consumer is a more discerning, evolved customer: Nykaa
Buying from e-commerce platform can be tricky sometime and more specifically, when the purchase is related to
make-up, skin-care among other, consumers have a tendency to seek advice. Reason being, Nykaa, the online beauty
retailer emphasises on its content team. The team is at core when it comes to engaging, educating consumers with its
products and usages. Madhavi Irani, Chief Officer—Content, Nykaa speaks to Indianretailer.com where she reveals “a
content consumer is a more discerning, evolved customer”.
For any press and media inquiries please contact -
Tandem Communications -
[email protected]
AdFactors PR -
[email protected]
Awards
Corporate
Content & Marketing
2020 - Retailer of the Year (Beauty, Wellness & Fitness) Award by ET Now Global Awards for Retail Excellence - Nykaa
2020 - IBG Annual Business Excellence Awards in the “Startup” category by the India Business Group - Nykaa
One of Asia’s Power Businesswomen, 2019 by Forbes Asia
‘Businesswoman of the Year’ at the Economic Times Awards for Corporate Excellence, 2019
‘Business Person of the Year’, 2019 by Vogue India
‘EY Entrepreneur of the Year 2019 – Start-up’ by Ernst and Young
2018 - Best Launch of the Year Award by ET Now Star of the Industry Awards For Excellence In Branding & Marketing - Nykaa Network
2017 - Health & Beauty Retailer of the Year Award at the Star Retailer Awards - Nykaa.com
2019 - Best Omni-Channel Content Strategy Award by National Awards for Marketing Excellence - Nykaa.com
2019 - Best use of Intelligent Content (Digital Presence) Award by the Content Marketing Summit and Awards - Nykaa
2019 - Most Innovative Content Distribution Strategy Award at the Content Marketing Summit and Awards - Nykaa
2018 - Best Launch of the Year Award at the Content Marketing Summit and Awards - Nykaa Network
2018 - Best use of Intelligent Content (Digital Presence) Award at the Content Marketing Summit and Awards - Nykaa
2018 - Best In-House Magazine Award by ET Now Star of the Industry Awards For Excellence In Branding & Marketing - Nykaa Beauty Book
