Who Are We | Nykaa

The Nykaa Story

India’s largest omnichannel beauty destination

Since its inception in 2012, Nykaa has quickly emerged as India’s largest omnichannel beauty destination with millions of happy customers across the country. From bringing you your favorite brands and keeping you up-to-date with the latest beauty trends, expert advice and videos, to more than 68 Luxe and On-Trend Stores, an ever growing online community for beauty buffs, and a Beauty Helpline, we go out of our way to give you only the very best. With 1200+, 100% genuine brands, and six warehouses across India that stock lakhs of well curated, well priced products, Nykaa offers a comprehensive selection of makeup, skincare, hair care, fragrances, personal care, luxury and wellness products for women and men.

Derived from the Sanskrit word ‘Nayaka’ meaning actress or one in the spotlight, Nykaa is all about celebrating the star in each woman, and being her confidante and companion as she embarks on her own journey to discover her unique identity and personal style. From the widest selection of genuine beauty products from around the world to beauty advice, Nykaa is truly passionate about catering to your every beauty and wellness need. Because after all, Your Beauty is Our Passion.

The Values We Abide By

We believe that the Nykaa woman deserves nothing but the best, purest, most trustworthy beauty and wellness products money can buy. From our inception, we have strived to set the benchmark in product quality control so that our customers are assured of receiving only 100% genuine and fresh products. Unlike other online players, we NEVER source anything from the ‘grey market’, only offering products that are 100% authentic and sourced directly from the brands or their authorized distributors. This authenticity extends to all aspects of how we run our business and we’re always bettering our processes to ensure we’re always delivering the best.

A Day In The Life Of Nykaa

Our Leadership Team

Falguni Nayar

Founder CEO

Former Managing Director Of Kotak Mahindra Capital Company, Falguni has received many accolades through her career and she is on several boards, including the Aviva Insurance Board, Dabur India and as an Independent Member on the Tata Motors Board

“Retail is all about detail”

Her attention to detail, involvement in every aspect of the firm and passion for the business are qualities that make her a great leader. Assisting Falguni is a driven team of enthusiastic professionals drawn from myriad fields, all united in their common goal of changing the face of beauty in India. Through exclusive launches, product innovation, sharp communication and appealing design elements, the Nykaa Team aspires to reach new echelons. The team has grown exponentially, with eight offices (at last count) in Mumbai and New Delhi. At the heart of our growth is the 1000+ Nykaa Army, an enthusiastic, motivated group of women and men committed to bring the magic and delight of beauty to your doorstep.

Adwaita Nayar

CEO, Fashion

Having graduated from Yale in Applied Mathematics and completed her MBA from the esteemed Harvard Business School, Adwaita joined the business in its early days. With her enthusiasm, thirst for knowledge and drive, she has donned many caps from starting out as CMO to now heading our latest venture, Nykaa Fashion.

Anchit Nayar

CEO, Retail

Anchit joined us after an Ivy League education at Columbia University and almost 8 years of experience as an analyst at Morgan Stanley to head the retail team and offline sales at Nykaa. He’s now at the helm of successfully opening stores one after the other all over the country with the aim to eventually have at least one store in every city in India.

Nihir Parikh

CBO

After completing his M.S in Chemical Engineering and working as an engineer in the US, Nihir decided to do his MBA from INSEAD. He joined Nykaa in 2015 as Chief Strategy Officer and quickly moved on to becoming our Chief Business Officer where he leads all aspects of Nykaa.com's ecommerce business that support revenue growth making sure we’re always at the top of our game.

Sanjay Suri

CTO

An accomplished Computer Engineer, Sanjay shows a keen interest in building high impact teams and scalable software platforms. He brings his years of experience working at companies like Oracle Corporation, TriVium Systems, Amazon and Tradus.com to the table and is the main man leading our Tech and Product teams.

Hitesh Malhotra

CMO

A management graduate from UC- Berkeley, Hitesh has been involved in versatile roles throughout his career. Ranging from website communication strategy, design and UI and visitor level analytics at Levi Strauss, to best in class engagement practices with MakeMyTrip.com, he now spearheads digital, main line and customer relationship marketing at Nykaa.com.

Madhavi Irani

CCO

As one of the founding members of Nykaa, Madhavi has shaped the content, communication, and design strategy of the site. She oversees multiple content-rich offerings including digital magazine Beauty Book, and India’s largest interactive online beauty forum, Nykaa Network. A veteran journalist with over three decades of experience spanning India and overseas, Madhavi has worked at leading publications such as Times of India and The Economic Times, besides international organizations such as USAID, Africa Innovation Foundation and Population Services International, a Washington-based NGO.

Sachin Parekh

CFO

In addition to his MBA with an emphasis on Strategy and Operations from University of Michigan, Sachin has a strong technical background with a Masters in Electrical Engineering specializing in wireless communication and over 10 years of experience working in the US. He has varied industry experience from consumer goods, telecommunication, automotive, renewable energy, chemicals, packaging and mining industries.

Nirav Jagad

CHRO

With more than 15 years of experience, Nirav is a strong communicator and relationship manager recognized for being high-energy, results-driven, creative, responsive and a problem-solver proving his ability time and again to lead diverse cross-functional team members to produce quality deliverables within time and budget constraints.

Manoj Jaiswal

VP, Operations & CSO

Manoj joined Nykaa as VP Operations and Chief Supply Chain Officer and has ensured the processes and operations run like clockwork. With over a decade of experience in companies like Seventymm Services Pvt.Ltd, Future Group and ibibo Group, he is responsible for designing d-commerce, m-commerce & e-commerce specific creative implementations for sourcing, order fulfillment, inventory management & warehouse operations.

Reena Chhabra

CEO, Private Label

Reena joined us in 2016 as CEO, FSN Brands, the private label arm of e-commerce platform Nykaa.com. With her 20+ years of experience in the retail industry, she has developed a reputation for being a strategist and an astute business planner and has been instrumental in taking the Nykaa’s private label to new heights by introducing new product lines and increasing distribution.

Are You Keen To Join Our Team?

We’ve tried to transform the way India shops for beauty and that hasn’t been easy. Luckily for us, we have an incredible team that loves a challenge. Our team is constantly growing and evolving and we’re always on the look-out for young, energetic, highly-motivated superheroes to come aboard.

Rockstar team players

eCommerce is all about working in teams

Passionate executors

Drive awesome projects with minimal hierarchy

Big dreamers

Because nothing is impossible in our minds

If you feel you’ve got what it takes, get in touch at careers@nykaa.com

Current Openings

To Apply, mail us your resume at careers@nykaa.com

Tech & Product

3 open Roles

SDE II - Frontend

Skills

2-5 years of UI/front-end development experience. In-depth skills in writing JS code for performance and modularity. Ability to write well-abstracted, reusable and efficient code, and to correctly employ design patterns.Experience working in cross-browser environments.

Knowledge

In-depth knowledge of Javascript

Knowledge of ECMAScript 6

Understanding of JS Frameworks like Angular.js or React.js is a plus

Knowledge of CSS is a big plus

Years of Experience

2-5 Years

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SDE II- Backend

Skills

Excellent command over Data Structures and Algorithms,Excellent coding skills in an Object Oriented programming language (Java preferred),Strong problem solving and analytical skills,Deep understanding of design patterns, optimizations, deployments and tuning servers like apache/mysql/tomcat/solr

Knowledge

Introducing new architecture elements based on current needs & building real-time, large-scale e-commerce applications

Experience with high performance websites catering to millions of daily traffic

Years of Experience

8-10 Years

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Skills

Experience in test automation tools like Selenium, jmeter, Appium, Katalon Excellent understanding of API & APP testing Good coding skills in languages like Java, Groovy, Python Excellent understanding of Continuous Integration/Continuous Delivery Plan & execute regression test plans/stress test plans

Knowledge

Knowledge of distributed systems or web applications

In-depth knowledge of testing life cycle, test processes

Knowledge of test management tools like JIRA, Testlink etc

Years of Experience

5-7 Years

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Brands

2 open Roles

Executive - Brand Management

Working on operational aspects and tasks related to Brand Management Supporting the overall team deliverables for the team/category within Brands

Skill

Experience in Microsoft Office - Excel, Power Point, Word Strong Communication Skills - clear, concise and logical Solid Execution Skills - ensuring timely delivery as per expected quality levels Basic Problem Solving & Analytical Skills

Knowledge

Basic knowledge of sales/distribution across offline and online channels

Knowledge of the concepts of margins, discounts, cost etc

Prior exposure to ecommerce and/or beauty/cosmetics sales is a plus

Years of Experience

1-2 Years

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Manager - Brand Management

P&L management Driving revenue through product sales of the brand(s) Driving revenue through marketing spend done by the brand(s) Managing inventory for the brand(s) On-boarding new brands for the category Managing and growing the relationship with the brand(s) Driving brand review meetings, JBP discussions, negotiations with the brands Regularly analyzing sales data and trends for the brands managed, and deriving insights to aid decision making

Skill

Strong negotiation skills - ability to drive commercial discussions with brand partners Highly proficient in managing execution of multiple assignments/tasks with the help of associates/team members Adept at client relationship management - building and expanding relationships with brand partners Strong analytical skills - using tools to analyze raw data and derive insights to drive decision making

Years of Experience

7-8 years

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Retail

9 open Roles

Brand Manager - Retail

Drive sales within offline retail channel:

• Meet or exceed top-line revenue goals within the established investment budget to achieve P&L goals

• Develop, implement, manage and report on plans to improve brands sales target achievement

• Pitch for & Onboard new brands

• Develop strategy to drive sales & PnL growth

Monitoring and ROI:

• Negotiate budgets, set goals, monitor and report on performance

• Manage planning, execution and analysis of marketing/visibility initiatives for the brand

• Manage timelines and prioritization and update monthly to management

Improve customer experience and retention:

• Develop innovative events/marketing initiatives at the store

• Upgrade the visual merchandizing & customer experience at the store for brands

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Training Content Developer

1. Understand the training needs of business, both Technical and Behavioral

2. Conduct further investigation to understand specific needs under the titles

3. Research on the subject to develop content

4. Collate information and sequence in logical clusters

5. Develop content that uses all learning principles like Adult Learning, Pedagogy Guides, Instructional Design etc.

6. Design immersive content addressing all three sensory tools like Audio, Video and Experiential

7. Use gaming tools where needed

8. Convert content to app/desktop based learning

9. Review content basis feedback from participants and facilitators

10. Ensure timely and quality development of content

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Makeup Artist

1. Product Demonstration/Knowledge:

a. Demonstrate the products by giving makeup trials to the customers for experiencing the product

b. Share product knowledge, makeup application techniques, information on makeup trends

c. Offer extensive beauty and cosmetic information to customers and assist them in choosing right products

2. Customer Service:

b. Practice the service models by creating welcoming, inspiring, and personalized experiences with all guests

c. Create an amazing experience for all clients with exemplary custom service

3. Achieving Targets:

a. Meet and maximize sales targets

b. Cross, Up and Link Selling of products

4. Report Making:

a. Prepare reports on returned and/or damaged beauty products

5. Merchandise Displays:

a. Create effective displays to sell seasonal and promotional beauty products

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Store Manager

1. Driving Sales

a. Drive retail sales at the store level.

b. Developing business strategies to raise our customers’ pool, expand store traffic and optimize profitability

c. Meeting sales goals by training, motivating, mentoring and providing feedback to sales staff.

d. Train and Motivate staff to do Cross, Up and Link Selling of products.

2. Customer Service:

a. Ensuring high levels of customers satisfaction through excellent service

b. Practice and train staff on the service models by creating welcoming, inspiring, and personalized experiences with all guests.

c. Create an amazing experience for all clients with exemplary custom service.

3. Product Knowledge:

a. Offer extensive beauty and cosmetic information to staff and train them to advise better.

4. Marketing Promotion

a. Liaising with the marketing team to initiate activities at store for increasing the footfalls at retail store.

b. Liaising with mall management for any promotional events or activities at the store.

5. Reporting

a. Prepare reports on returned and / or damaged beauty products.

b. Working on daily sales report, cash & card report, petty cash reports.

c. Competition Analysis.

6. Inventory Management

a. Maintaining optimum stock: Ordering by setting & changing norms for all brands.

b. Create effective displays to sell seasonal and promotional beauty products.

c. Implementation of Visual Merchandising & Promotional collaterals as per plan

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AM - SCM

• 1. Fortnightly/Monthly Procurement & Replenishment Analysis & review of Specific Category Orders – 20%

• 2. Ensure 100% accurate Monthly Supply Chain Reporting around Inventory, Out of Stock, Forecasting Analysis, Lead Times, Fill Rates etc. – 20%

• 3. Co-ordinate & develop relationships with brand partners to effectively scale operations for the retail business – 15%

• 4. Coordinate with WH & Store teams to solve any issues pertaining to stocks and inventory health – 15%

• 6. Undertake parts of Inventory, Supply Chain, & Merchandising projects to improve efficiency of the current processes – 20%

• 7. Work with Operations/Merchandising/Ecom team to set up new processes around Planning, Replenishment & Inventory Management – 10%

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Sr. Executive/AM - HR

Hiring:

100% adherence to the Store opening timelines

Retail HO hiring as per the agreed TAT (Jr. to AM level Candidates)

Zero 0-60 attrition

HR operations:

Monthly attendance collation

Incentive Data collation

Joining Documentations (Appointment Letters; BVG, Medicals etc)

Exit Formaliaties

Biometric installation and reporting

People Engagement:

Zero Business Opportunity loss due to talent issues (Acquisition / Discipline / Development / Attrition)

Rolling of monthly R&R

Employee 30-60 discussions

Store Visits - 4 stores

Employee concerns resolution

Data Analytics:

MIS and Reporting data collation

Maintaining HRMS for Retail

Retail Org Structure updation

Compliance Zero major non-compliance on Labour Laws

Business Support:

Mystery Audits - Co-ordination and Analysis

Competition Mapping

Best Practices across the retail

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Category Supervisor

1. Drive retail sales at the store level for a specific category (makeup, skincare or fragrance)

2. Meet sales goals by training, motivating, mentoring and providing feedback to sales staff

3. Ensure high levels of customers satisfaction through excellent service

4. Educate our selling teams and account sales staff about the company's goals, visual merchandising directives and product knowledge

5. Maintain optimum stock, updating store manager on the stock levels for assigned category

6. Assist store manager on sales report for the responsible category

7. Implement visual merchandising for the categories

8. Motivate staff and maintain morale.

9. Set high standards of integrity, quality and efficiency of work by example

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Category Supervisor

1. Drive retail sales at the store level for a specific category (makeup, skincare or fragrance)

2. Meet sales goals by training, motivating, mentoring and providing feedback to sales staff

3. Ensure high levels of customers satisfaction through excellent service

4. Educate our selling teams and account sales staff about the company's goals, visual merchandising directives and product knowledge

5. Maintain optimum stock, updating store manager on the stock levels for assigned category

6. Assist store manager on sales report for the responsible category

7. Implement visual merchandising for the categories

8. Motivate staff and maintain morale.

9. Set high standards of integrity, quality and efficiency of work by example

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Sr. Executive / AM - BD

Work on P&L & strategies for new sites

Visit the new sites across India and conduct first level screening of properties

Work on city profiles and property presentations

Connect with Mall Management and Owners for documentation

Co-ordinate and followup with landlords (malls, consultants & highstreet)

Maintain and update required reports

File and maintain Google Docs for all documents and properties

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Authenticity

At Nykaa, we are committed to the 100% authenticity of all product offerings. We take every effort to reinforce our reputation for product quality and reliability; random sampling to check for and return products near expiry, surprise checks at the warehouse to ensure all quality control measures are implemented, and choosing the most reliable courier partners across the country. In another step to ensure complete quality control, we control the entire value chain, from product sourcing to final sale to ensure that no fake products are sold. Every product sold on the site can be traced back to the brand via sales receipts. The warehouse staff is specially trained to examine all exterior packaging and expiration dates of beauty products on receipt of products and prior to shipping to customers.

Know More

Things You Didn’t Know About Nykaa

Get to know us better

The first order ever placed on Nykaa was on October 24, 2012, on Dussehra!

2018 was a watershed year. We successfully launched four new offerings: Nykaa Man, Nykaa Pro, Nykaa Fashion and Nykaa Network

The first two products sold on Nykaa were L’Oreal Paris Color Riche Intense Lipstick (Burning Rose), and Maybelline New York Express Finish Nail Color (Pearly Pink)

55,00,000

Monthly visits from all over the world

39,00,000

Lipsticks Sold Till Date & Counting

We sell 30 makeup products per minute

13,00,000+

Orders per month

104

Products sold per minute

72%

Monthly repeat customers

What Our Customers Are Saying About Us

I live in a small city of nagpur and here we don’t get big cosmetic brands , thanks to nykaa for keeping me style and glamour updated ! I have been an avid shopper on your website from the day it was made ‘ the amazing offers , the style tips , the customer friendly options ! Love them a lot ❤️

Neha Rahate

Nykaa you have surpassed many big brands in the liquid matte lipstick category !! Nykaa Matte To Last is a must buy lipstick for every girl and woman.

Shweta Deshpande

Thank you for amazing service...Thank you to the entire team - social media managers, the people working endlessly at the warehouse making sure they ship correct orders and at the fastest time possible. Thank you thank you thank you ❤️

Cassidy

I have shopped like crazy from Nykaa Pink Friday Sale. Everyday I place orders and receive products. Loved shopping. Even purchased the high end brands in this sale which I wouldn't have spent on otherwise.

Ankita Agarwal

Nykaa is so far the best online shopping site I have ever used. Usually the reviews put up look fake when they are just praises...but this website seriously has a five star class...from customer care to timely delivery...everything had a personalized touch to it. Thank you!

Prachi Arya

Your reply and action has been very prompt, and I appreciate your promptness is addressing customer concerns. Keep up the good work!

Aparna

Press

Interviews

Fund Raising

New Launches

Regional Press

NFBA

Nykaa Man

Nykaa Fashion

Nykaa Network

Recent Articles

ECONOMIC TIMES BANGALORE

Nykaa Eyes a Rs. 85 crore Touch-up with this Year's Pink Friday Sale

Beauty retailer saw order volume grow 5x, while the average sale value was up 46% on first day alone.

NOVEMBER 27, 2018