Since its inception in 2012, Nykaa has quickly emerged as India’s largest omnichannel beauty destination with millions of happy customers across the country. From bringing you your favorite brands and keeping you up-to-date with the latest beauty trends, expert advice and videos, to more than 68 Luxe and On-Trend Stores, an ever growing online community for beauty buffs, and a Beauty Helpline, we go out of our way to give you only the very best. With 1200+, 100% genuine brands, and six warehouses across India that stock lakhs of well curated, well priced products, Nykaa offers a comprehensive selection of makeup, skincare, hair care, fragrances, personal care, luxury and wellness products for women and men.
Derived from the Sanskrit word ‘Nayaka’ meaning actress or one in the spotlight, Nykaa is all about celebrating the star in each woman, and being her confidante and companion as she embarks on her own journey to discover her unique identity and personal style. From the widest selection of genuine beauty products from around the world to beauty advice, Nykaa is truly passionate about catering to your every beauty and wellness need. Because after all, Your Beauty is Our Passion.
The Values We Abide By
We believe that the Nykaa woman deserves nothing but the best, purest, most trustworthy beauty and wellness products money can buy. From our inception, we have strived to set the benchmark in product quality control so that our customers are assured of receiving only 100% genuine and fresh products. Unlike other online players, we NEVER source anything from the ‘grey market’, only offering products that are 100% authentic and sourced directly from the brands or their authorized distributors. This authenticity extends to all aspects of how we run our business and we’re always bettering our processes to ensure we’re always delivering the best.
A Day In The Life Of Nykaa
Our Leadership Team
Falguni Nayar
Founder CEO
Former Managing Director Of Kotak Mahindra Capital Company, Falguni has received many accolades through her career and she is on several boards, including the Aviva Insurance Board, Dabur India and as an Independent Member on the Tata Motors Board
“Retail is all about detail”
Her attention to detail, involvement in every aspect of the firm and passion for the business are qualities that make her a great leader. Assisting Falguni is a driven team of enthusiastic professionals drawn from myriad fields, all united in their common goal of changing the face of beauty in India. Through exclusive launches, product innovation, sharp communication and appealing design elements, the Nykaa Team aspires to reach new echelons. The team has grown exponentially, with eight offices (at last count) in Mumbai and New Delhi. At the heart of our growth is the 1000+ Nykaa Army, an enthusiastic, motivated group of women and men committed to bring the magic and delight of beauty to your doorstep.
Adwaita Nayar
CEO, Fashion
Having graduated from Yale in Applied Mathematics and completed her MBA from the esteemed Harvard Business School, Adwaita joined the business in its early days. With her enthusiasm, thirst for knowledge and drive, she has donned many caps from starting out as CMO to now heading our latest venture, Nykaa Fashion.
Anchit Nayar
CEO, Retail
Anchit joined us after an Ivy League education at Columbia University and almost 8 years of experience as an analyst at Morgan Stanley to head the retail team and offline sales at Nykaa. He’s now at the helm of successfully opening stores one after the other all over the country with the aim to eventually have at least one store in every city in India.
Nihir Parikh
CBO
After completing his M.S in Chemical Engineering and working as an engineer in the US, Nihir decided to do his MBA from INSEAD. He joined Nykaa in 2015 as Chief Strategy Officer and quickly moved on to becoming our Chief Business Officer where he leads all aspects of Nykaa.com's ecommerce business that support revenue growth making sure we’re always at the top of our game.
Arvind Agarwal
Chief Financial Officer
An IIMA alumnus, he is a qualified Chartered Accountant, Company Secretary and financial professional with over two decades of experience with market leaders. Arvind has honed his skills across a financial gamut that includes accounting, reporting, financial controls and regulatory matters on one side, and commercially orientated business partnering and financial planning and analysis on other side. Arvind will as part of the leadership team drive the company's growth plan and set financial milestones and targets for the future.
Sanjay Suri
CTO
An accomplished Computer Engineer, Sanjay shows a keen interest in building high impact teams and scalable software platforms. He brings his years of experience working at companies like Oracle Corporation, TriVium Systems, Amazon and Tradus.com to the table and is the main man leading our Tech and Product teams.
Sachin Parekh
Business head - Nykaa Distribution
In addition to his MBA with an emphasis on Strategy and Operations from University of Michigan, Sachin has a strong technical background with a Masters in Electrical Engineering specializing in wireless communication and over 10 years of experience working in the US. He has varied industry experience from consumer goods, telecommunication, automotive, renewable energy, chemicals, packaging and mining industries.
Nirav Jagad
CHRO
With more than 15 years of experience, Nirav is a strong communicator and relationship manager recognized for being high-energy, results-driven, creative, responsive and a problem-solver proving his ability time and again to lead diverse cross-functional team members to produce quality deliverables within time and budget constraints.
Manoj Jaiswal
VP, Operations & CSO
Manoj joined Nykaa as VP Operations and Chief Supply Chain Officer and has ensured the processes and operations run like clockwork. With over a decade of experience in companies like Seventymm Services Pvt.Ltd, Future Group and ibibo Group, he is responsible for designing d-commerce, m-commerce & e-commerce specific creative implementations for sourcing, order fulfillment, inventory management & warehouse operations.
Reena Chhabra
CEO, Private Label
Reena joined us in 2016 as CEO, FSN Brands, the private label arm of e-commerce platform Nykaa.com. With her 20+ years of experience in the retail industry, she has developed a reputation for being a strategist and an astute business planner and has been instrumental in taking the Nykaa’s private label to new heights by introducing new product lines and increasing distribution.
Are You Keen To Join Our Team?
We’ve tried to transform the way India shops for beauty and that hasn’t been easy. Luckily for us, we have an incredible team that loves a challenge. Our team is constantly growing and evolving and we’re always on the look-out for young, energetic, highly-motivated superheroes to come aboard.
Rockstar team players
eCommerce is all about working in teams
Passionate executors
Drive awesome projects with minimal hierarchy
Big dreamers
Because nothing is impossible in our minds
If you feel you’ve got what it takes, get in touch at careers@nykaa.com
2-5 years of UI/front-end development experience. In-depth skills in writing JS code for performance and modularity. Ability to write well-abstracted, reusable and efficient code, and to correctly employ design patterns.Experience working in cross-browser environments.
Knowledge
In-depth knowledge of Javascript
Knowledge of ECMAScript 6
Understanding of JS Frameworks like Angular.js or React.js is a plus
Excellent command over Data Structures and Algorithms,Excellent coding skills in an Object Oriented programming language (Java preferred),Strong problem solving and analytical skills,Deep understanding of design patterns, optimizations, deployments and tuning servers like apache/mysql/tomcat/solr
Knowledge
Introducing new architecture elements based on current needs & building real-time, large-scale e-commerce applications
Experience with high performance websites catering to millions of daily traffic
Experience in test automation tools like Selenium, jmeter, Appium, Katalon Excellent understanding of API & APP testing Good coding skills in languages like Java, Groovy, Python Excellent understanding of Continuous Integration/Continuous Delivery Plan & execute regression test plans/stress test plans
Knowledge
Knowledge of distributed systems or web applications
In-depth knowledge of testing life cycle, test processes
Knowledge of test management tools like JIRA, Testlink etc
Working on operational aspects and tasks related to Brand Management Supporting the overall team deliverables for the team/category within Brands
Skill
Experience in Microsoft Office - Excel, Power Point, Word
Strong Communication Skills - clear, concise and logical
Solid Execution Skills - ensuring timely delivery as per expected quality levels
Basic Problem Solving & Analytical Skills
Knowledge
Basic knowledge of sales/distribution across offline and online channels
Knowledge of the concepts of margins, discounts, cost etc
Prior exposure to ecommerce and/or beauty/cosmetics sales is a plus
P&L management
Driving revenue through product sales of the brand(s)
Driving revenue through marketing spend done by the brand(s)
Managing inventory for the brand(s)
On-boarding new brands for the category
Managing and growing the relationship with the brand(s)
Driving brand review meetings, JBP discussions, negotiations with the brands
Regularly analyzing sales data and trends for the brands managed, and deriving insights to aid decision making
Skill
Strong negotiation skills - ability to drive commercial discussions with brand partners
Highly proficient in managing execution of multiple assignments/tasks with the help of associates/team members
Adept at client relationship management - building and expanding relationships with brand partners
Strong analytical skills - using tools to analyze raw data and derive insights to drive decision making
At Nykaa, we are committed to the 100% authenticity of all product offerings. We take every effort to reinforce our reputation for product quality and reliability; random sampling to check for and return products near expiry, surprise checks at the warehouse to ensure all quality control measures are implemented, and choosing the most reliable courier partners across the country. In another step to ensure complete quality control, we control the entire value chain, from product sourcing to final sale to ensure that no fake products are sold. Every product sold on the site can be traced back to the brand via sales receipts. The warehouse staff is specially trained to examine all exterior packaging and expiration dates of beauty products on receipt of products and prior to shipping to customers.
The first order ever placed on Nykaa was on October 24, 2012, on Dussehra!
2018 was a watershed year. We successfully launched four new offerings: Nykaa Man, Nykaa Pro, Nykaa Fashion and
Nykaa Network
The first two products sold on Nykaa were L’Oreal Paris Color Riche Intense Lipstick (Burning Rose), and Maybelline New York Express Finish Nail Color (Pearly Pink)
55,00,000
Monthly visits from all over the world
39,00,000
Lipsticks Sold Till Date & Counting
30
We sell 30 makeup products per minute
13,00,000+
Orders per month
104
Products sold per minute
72%
Monthly repeat customers
What Our Customers Are Saying About Us
I live in a small city of nagpur and here we don’t get big cosmetic brands , thanks to nykaa for keeping me style and glamour updated ! I have been an avid shopper on your website from the day it was made ‘ the amazing offers , the style tips , the customer friendly options ! Love them a lot ❤️
Neha Rahate
--
Nykaa you have surpassed many big brands in the liquid matte lipstick category !! Nykaa Matte To Last is a must buy lipstick for every girl and woman.
Shweta Deshpande
--
Thank you for amazing service...Thank you to the entire team - social media managers, the people working endlessly at the warehouse making sure they ship correct orders and at the fastest time possible. Thank you thank you thank you ❤️
Cassidy
--
I have shopped like crazy from Nykaa Pink Friday Sale. Everyday I place orders and receive products. Loved shopping. Even purchased the high end brands in this sale which I wouldn't have spent on otherwise.
Ankita Agarwal
--
Nykaa is so far the best online shopping site I have ever used. Usually the reviews put up look fake when they are just praises...but this website seriously has a five star class...from customer care to timely delivery...everything had a personalized touch to it. Thank you!
Prachi Arya
--
Your reply and action has been very prompt, and I appreciate your promptness is addressing customer concerns. Keep up the good work!
Aparna
--
Press
Interviews
Fund Raising
New Launches
Regional Press
NFBA
Nykaa Man
Nykaa Fashion
Nykaa Network
Recent Articles
ECONOMIC TIMES BANGALORE
Nykaa Eyes a Rs. 85 crore Touch-up with this Year's Pink Friday Sale
Beauty retailer saw order volume grow 5x, while the average sale value was up 46% on first day alone.
Now, buy Nykaa's beauty products
while watching its make-up videos
The 'watch and buy' feature allows customers to add products to bag in real time, eliminating the need to
search for the products after the video is over
You Need to Believe in the Business to Stay Ahead of Curve
Typically when you launch a business concept or service, you have to see how many customers adopt it first. Early adopters are always enthusiastic, so you get a certain amount of early adopters very quickly.
The newly opened Nykaa store in the city is every makeup junkie's candy shop. And it's a candy party now that Nykaa has opened up in the city at Palladium and their first partnership store with Lifestyle at VR Mall, Jawaharlal Nehru Road.
Adding gloss to the beauty business
Nykaa, a specialised online beauty retailer, is set to become a unicorn in a couple of years on the back of its rapid expansion plans and the segment's growth potential.
Radhika Sharma, a media consultant, doesn’t recall the last time she
picked up her favourite shade of lipstick from a retail store. For
Sharma, the start at stores are open overbearing, and the experience
of buying beauty products open leads to disappointment.
Beauty retailer Nykaa to ramp up offline distribution to its pricate-labele business
Cosmetics and beauty retailer Nykaa.com is betting big on its private-label business, and will focus on ramping up the distribution of the Nykaa label in the offline retail space.
Jahnvi Kapoor believes every woman should feel proud of her beauty
Actor Jahnvi Kapoor strongly believes in the beauty of women and says every woman
has a beautiful journey and should feel proud of her beauty and not feel unapologetic
about it.
Nykaa allows viewers to buy while watching tutorial videos
Beauty retailer Nykaa has introduced a feature in its videos called 'watch and buy'. The feature streams Facebook Live on the firm's app and on social media platforms and facilitates quick add-to-cart or add-to-wishlist in real time.
Mumbai: Lighthouse India Fund III has bought out stake held by TVS Shriram Growth Fund in Nykaa by investing Rs 113 crore. TVS Shriram was part of the Series B and Series C fund-raise by the Indian beauty retailer backed in 2015 and 2016.
Beauty retail company Nykaa that sells cosmetic products both online and offline expects to turn profitable in FY 19, Falguni Nayar, founder and CEO told FE.
Bengaluru: TPG Growth is in talks to invest Rs.30-40 million in beauty retailer Nykaa for a minority stake through primarily a purchase of shares from shareholders, said three sources familiar with the development.
New Delhi: Bulge-bracket private equity firm TPG Capital is close to investing $30 million (Rs.213.50 crore) in online beauty and skincare retailer Nykaa, accroding to people aware of the development.
Consumer-focused, mid-market private equity (PE) firm Lighthouse Wednesday said it has received a commitment of $25 million for its third fund from CDC Group plc, a development finance institution owned by the UK government.
Cosmetics retailer Nykaa in talks to raise Rs.75 cr in deal valuing firm at Rs.3000 cr
Nykaa, a leading player in the online Indian beauty and cosmetics space, is in talks to raise Rs75 crore in a new round of funding that could see the company being valued at almost Rs3000 crore, two people aware of the development said.
Nykaa in early talks with SoftBank to raise up to $200 mn
Nykaa, the online retailer of fashion and beauty products, is in early talks with Japan's SoftBank to raise $150-200 million, according to two people aware of the development.
Elevate your festive look with Nykaa’s
new nail paint collection
So you’ve got the perfect outfits in place for this festive season, and gone all out with
accessories too. But don't forget to pay special attention to your nails, for they always
accentuate your look. Add a bit of shimmer with Nykaa’s new range of nail
enamels. Every nail paint in the Black to Gold collection has been reinvented and
offers a diierent efect and texture. Mix and match the glitter shades to up your nail
art game.
India's beauty retailer, Nykaa.com celebrates the spirit of contemporary Indian women, with its latest launch, Matte To Last Liquid Lipsticks from Nykaa Beauty, their in-house collection of beauty products.
The ideal perfume for hot, summer days is one that lasts long and is fresh in its fragrance. Online beauty platform Nykaa has launched two new fragrances for the season called 'Moi', and they work well for those looking for a daily wear eau de parfum.
Nykaa now has their own perfumes,
and they’re perfect for summer
If you think about the things on your vanity that you use
every day, chances are a perfume would definitely make it
to the top three. Fragrances are intensely personal;
Go glitter this season with Nykaa's newest launch - Highlighter and Blush Duos. They are a sure fire way to get that coveted glow just in time for the party season.
Boss Babe: Blogger-turned-business moghul Huda Kattan has a ready fix for your most burning beauty woes
It takes about five seconds of scrolling through Huda Kattan's Instagram feed (@hudabeauty) to realise the extent of her appeal. When she dry shaves her facial hair, so does the rest of the world.
So here's one less reason to visit Dubai, you make-up mavens. Huda Kattan, the 34-year old blogging superstar and Hollywood-trained makeup artist, is now selling her signature products (false eyelashes, matte liquid lipsticks and highlighters) at the Nykaa Luxe stores that have popped up across the city.
The Nykaa Luxe store is spread over 2,500 sq.ft. and offers a unique set of luxe brands across makeup,
skincare and fragrances, including M.A.C Cosmetics (https://www.indiaretailing.com/tag/m-a-ccosmetics/),
Estée Lauder, Bobbi Brown (https://www.indiaretailing.com/tag/bobbi-brown/), Clinique,
Christian Dior (https://www.indiaretailing.com/tag/christian-dior/), Guerlain, Givenchy
It’s finally happening – Huda Beauty is officially launching in India with
Nykaa.com! Waiting until your next holiday or asking your best friend’s sister’s
colleague to hook you up is now a thing of the past because they’re launching
with the entire collection – eyeshadow palettes! Highlighter palettes!
Nykaa.com Brings The Best
of Beauty to Chennai with
the Signature ‘The Beauty
Bar” Event
Chennai, January, 2019: India’s leading beauty retailer
Nykaa.com visited Chennai with the first signature
‘Nykaa Beauty Bar’ event of 2019, allowing customers a
Nykaa ne launch kiya naya 'Matte To Last' collection
Saundarya prasadhan ki duniya mein jaana pehchaana naam Nykaa ne prempurna bhav se rache apne naye 'Matte To Last' ki launching ke saath aadhunik Bhartiya mahilaon ki bhavnaon ka utsav manaate hue unhe shukriya kaha hai.
Saundarya prasadhan ki duniya mein jaana pehchaana naam Nykaa ne prempurna bhav se rache apne naye 'Matte To Last' ki launching ke saath aadhunik Bhartiya mahilaon ki bhavnaon ka utsav manaate hue unhe shukriya kaha hai.
Sara Ali Khan Glamour with Deepika Padukone and Ranveer singh fun at the Nykaa Femina Beauty awards 2019
Sara Ali Khan jo in dino B-Town ki aankhon ka noor bani hai, iss samaroh mein kuch iss andaaz mein dikhi. Kedarnath aur Simba ki heroine Sara iss mauke par behad glamorous avatar mein nazar aayi.
Eminent personalities from different fields attended the Nykaa Femina Beauty Awards 2018 held in Mumbai. Dressed in their finest were Aishwarya Rai Bachchan, Aditi Rao Hydari, Pooja Hegde, Disha Pattani, Surveen Chawla, Malaika Arora Khan, Kiara Advani and Masaba Gupta, to name a few.
For the fourth year in a row, the Nykaa.com Femina Beauty Awards brought glamour together for an unforgettable evening. These are the highlights from the event that celebrated beauty.
Who Wore What at the Nykaa Femina Beauty Awards 2019! |
As a girl, I have a list of priorities, these are simple and defined. Stay stylish and stay
updated. That includes being in the know about everything that’s trending, especially
every award show, function or red carpet event. It is the millennial woman’s fashion
equivalent of Netflix and chill, especially since we get to glue our eyes on Instagram and
speculate what everyone wore and imagine how it would look on us. You do that too,
right?
Nykaa Femina Beauty Awards 2019: TV celebs step out in the most
glamorous outfits
The prestigious Nykaa Femina Beauty Awards 2019 saw the presence of several
celebrities from the entertainment and glamour industry. Many TV celebs joined in to
celebrate the best in the business. They stepped out in style for the gala event. Take a
look at their super fashionable outing...
Nykaa Femina Beauty Awards 2019: From Deepika
Padukone to Sara Ali Khan – who wore what
Nykaa Femina Beauty Awards 2019: From the newly married Deepika Padukone and Ranveer
Singh to Sara Ali Khan, Tabu, Taapsee Pannu, and Twinkle Khanna, here's a look at who wore
what.
Femina Beauty Awards 2019: Check Out The Com
List Of The Winners
The Nykaa Femina Beauty Awards was held on Wednesday night and turned out to
studded event. All the Bollywood celebrities grace the prestigious red carpets donni
outfits, giving their fans a glimpse of their favourite star.
Bollywood Winners of the Nykaa Femina Beauty Awards
2019
FEBRUARY 22 : Bollywood is always a happening world of its own. On the
Nykaa Femina Beauty Awards 2019 that was held on 20th February, the
entire Bollywood glam world turned up in their best forms. Most of the
Bollywood celebrities like Sara Ali Khan, Zarina Khan, Vedhika Kumar and
Taapsee Pannu showed off their fashion statements on the red carpet.
All winners of the Nykaa.com Femina Beauty Awards 2019
Touted to be one of the most fashionable and glamorous nights of the year, the Nykaa.com
(http://nykaa.com/) Femina Beauty Awards 2019 saw the best of all. The big night took place at
Taj Lands End, Mumbai and saw popular bloggers, film celebrities and more gracing the red
carpet. Right from Sara Ali Khan, Ranveer Singh – Deepika Padukone to Tabu, Vicky Kaushal,
Raveena Tandon among others took the beautiful award home. Setting the mood right with her
effortless charm was host Monica Dogra who entertained everyone present last night.
The fifth edition of the Nykaa Femina Beauty Awards turned out to be a star-studded affair. The crème de la crème were all there at Taj Lands End as they joined Falguni Nayar and Tanya Chaitanya to mark the celebration of the beauty industry and add to the glamour quotient of the awards night.
Mumbai: Online beauty retailer Nykaa has launched an ecommerce platform exclusively for men called Nykaa Man as it looks to get a sizable play into the $1.4 billion men's grooming market in India.
Nykaa Man To Contribute About 2% To Nykaa’s Overall Revenue
Online beauty and wellness marketplace Nykaa has added a new section for men called
Nykaa Man. The company expects its new section to contribute about 2% to the
company’s overall revenues. It further expects the revenues from the men’s section to
grow to about 10% of the company’s overall revenues in a couple of years.
The market for male grooming in India is estimated to be worth more than
Rs 5000 crores with male customers spending more time and money on
personal grooming.
What you need to pick up
from the Nykaa Design
Studio pop-up
If you’ve decided that 2019 is the year that you
would transform your personal style, this weekend
would be a good time to start on the goal. Nykaa
Fashion, headed by Adwaita Nayar, will be hosting its
first-ever offline shopping experience at The Vintage
Garden in Bandra, Mumbai.
Nykaa (https://www.indiaretailing.com/tag/nykaa/), India’s leading beauty retailer has set another
milestone with the launch of Nykaa (https://www.indiaretailing.com/tag/nykaa/) Network, India’s first
interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty
related questions, give and seek advice, discover trends and join beauty-centric conversations on topics
of their interest.
INDIAN BEAUTY RETAILER NYKAA.COM LAUNCHES FIRST TELEVISION
CAMPAIGN
India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reection of today’s Indian
woman and the changing landscape she thrives in. The lm ‘Haseen Tu, Haseen Din’, is a celebration of the beauty in condence
and success achieved by Indian women in different walks of life – from being at the centre of high stake tables to multitasking
motherhood and a high-profile career, from leading science and innovation to manoeuvring the skies, and winning on the eld.
Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores. It has recently launched the Nykaa Network, an interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty related questions, give and seek advice, discover trends and join beauty-centric conversations on topics of their interest.
Nykaa (https://www.indiaretailing.com/tag/nykaa/), India’s leading beauty retailer has set another
milestone with the launch of Nykaa (https://www.indiaretailing.com/tag/nykaa/) Network, India’s first
interactive beauty forum where subscribers can chat with other beauty buffs, ask and answer beauty
related questions, give and seek advice, discover trends and join beauty-centric conversations on topics
of their interest.
Content consumer is a more discerning, evolved customer: Nykaa
Buying from e-commerce platform can be tricky sometime and more specifically, when the purchase is related to
make-up, skin-care among other, consumers have a tendency to seek advice. Reason being, Nykaa, the online beauty
retailer emphasises on its content team. The team is at core when it comes to engaging, educating consumers with its
products and usages. Madhavi Irani, Chief Officer—Content, Nykaa speaks to Indianretailer.com where she reveals “a
content consumer is a more discerning, evolved customer”.